Stop letting client copy hold your projects back.
Inside Scope Blend, you'll get a copywriting guide your clients actually use, learn how to sell your clients on the importance of good copy, and get all the resources you need to start every project with completed copy in hand.
launching Sept. 29!
for website designers who want better diy copy from clients
The neverending website designer dilemma:
Whether copywriting isn't in the budget for your clients, doesn't fit into their deadlines, or isn't something they're willing to consider: you still need website copy when you start a project to shape your wireframes, inform your design decisions, and help your clients get the results they hired you for.
(That yes, *you'll* be the one dealing witH)
It seems easier to avoid the copy conversation entirely until you've booked the project (because you do need to book the project, after all), so you don't bring it up until you're onboarding your client. But when you don't make copy sound important, they assume it isn't.
So, they ignore your affiliate link for copy templates and forget about the whole thing until your kickoff call ("Oh, shoot! I can get that to you ASAP!")...then feel caught off guard by their copy, annoyed when their project gets delayed, and resentful during the revision process because nothing sounds (and therefore, looks) the way they wanted.
If someone is hiring you so that they don't have to deal with their own website, they don't want to deal with their own copy...which doesn't mean they magically have a copy budget, but it does mean they're not interested in using a template created for people who want to learn copywriting.
Your clients don't want a resource that feels like another thing to do — but they do need a way to make writing good website copy easier, so they get it done without delaying your project.
When your process is prepared for clients who need to DIY their own copy, everything gets easier.
By building simple, copywriter-approved resources into your project workflows, you don't just help your clients write better copy when they can't hire a copywriter — you build a better case for hiring you.
If you're tired of copy setbacks,
The Copy Prep Process
Everything you need (swipe copy included) to sell your clients on the importance of copy on your site and during booking.
3 Client Copywriting Guides
Unlimited commercial use of the 3 Scope Blend copywriting guides for service providers, e-comm stores, and sales pages.
White-Label walkthroughs
A non-branded white-label walkthrough video tutorial for each copywriting guide, so you don't have to rerecord each time.
Studio resources
Including an optimized contact form outline, FAQ swipe copy, discovery call cheat sheet, and more.
Email Swipe SCripts
Customizable email templates for everything from replying to inquiries to escalating boundaries with copy deadlines.
AI Copy Editing Assistant
Suggests edits directly in your client's Google Doc (and gives you the credit). Usable with free Claude plan!
everything you'll get
inside Scope Blend
01
Learn how to guide the copy conversation from the very first time clients land on your website, so they trust your process and are ready to write their draft.
You'll learn how to...
Strategically mention copy on your own website, so clients feel confident in the support you provide.
Educate clients about copy on discovery calls and prepare them for their project while still closing the deal with confidence.
Seamlessly include the Scope Blend copy guides in your project onboarding processes, with tutorials and email swipe scripts you can use right away.
Peek inside the 3-step process that will change your studio for good
02
Add customized copywriting guides with baked-in tutorials and guidance to your process in less than five minutes per client, so they know exactly what to write.
Inside, you're getting...
Client-friendly copy templates that trade length tutorials for easy instructions, examples, and prompts.
An AI prompt your clients can use to eliminate common AI tells and giveaways (because they're going to use AI anyway, so why not make it better?)
White-label template walkthrough videos, so you don't have to manually record for each project
02
Easily add final touches to your client's doc and get it ready for the easiest draft-to-design process of your entire life (while getting them more conversions)
Inside, you're getting...
A Claude AI skill that edits copy for you (right in your Google Drive), or tells you what changes to make
A lesson on hand-editing copy, if you'd prefer to leave AI out of it
Lessons on smoothly transitioning from draft to design (and holding deadline boundaries with clients)
Scope Blend includes the only copy templates created specifically for website design clients.
best value!
Copywriting Guides
- Easy fill-in-the-blanks format allows clients to see what's left with a quick glance
- Provided via Google Docs for convenient sharing and editing
- Prompts and instructions focus on getting it done, not teaching theory
- Includes AI prompt to reduce generic language, prime chats to write better copy, and work with your clients' preferred approach
- Three versions: service providers, e-commerce, long-form sales pages
Neither of us want your clients to use AI to write their copy — but that doesn't matter
If they're going to do it, they're going to do it — so each guide includes education on the pros and cons of AI copy, and a prompt to eliminate the common AI "tells" (so content doesn't sound cookie-cutter).
You'll get pre-written emails to customize and copy-paste into your CRM for everything from:
- Replying to inquiries
- Scheduling discovery calls
- Sending a proposal
- Sending copywriter recommendations
- Setting boundaries with copy
- Dealing with ROUGH drafts
Email Swipe Scripts
Editing Assistant
It works on free Claude plans and can be used in Cowork (give it Google Drive access and watch it make suggestions as you, while adding helpful context for clients) or as a chat that tells you which edits to make.
If you don't use AI in your studio, there's also a lesson on making simple copy edits to strengthen a client's draft by hand.
Use in Cowork to make direct suggestions in drafts!
Let's make good copy and good sales more accessible.
Our clients deserve nothing less.
As a website designer-turned-copywriter, I know my way around a website design project from every angle — and I'm here to make life easier for you and your clients.
Because as much as I (and you, probably) wish they could: not all of our clients will be able to hire a copywriter and a designer, but all of our clients need copy. I created Scope Blend to make sure you can still confidently give them support and resources, without having to add deliverables or hours to your project timelines.
Scope Blend was made for website designers who...
Are burned out from project delays
You want to know when your projects will be done so you can book the next — not have every single one postponed due to copy and endless revisions.
Want to justify a rate increase
Copy helps a website design get results — and with a more supportive process and proven client wins, you'll be raising your prices in no time.
Don't often book projects with copywriters
Can confirm: this is the standard! Odds are, not many of your clients will be able to hire a copywriter — but they'll all need copy, which means you need to be ready.
Don't want to become (or hire) copywriters
You don't want to hire a team, and you're happy designing (without writing) — but you need good material to work with to be able to do your job well.
Don't know what to do with long-ass drafts
You know the ones — where your client sends a "brain dump" that's nowhere near what copy should be, and need a plan for both preventing & dealing with it.
You don't fuck around with your time — and neither do I. That's why all Scope Blend lessons are <30 minutes, available as a private podcast (in addition to videos with slides), and the curriculum prioritizes usable resources like a discovery call cheat sheet over a list of shit you'll have to memorize and apply off the top of your head.
You book clients more easily, thanks to an offer that stands out. While other designers are asking clients to choose between spending thousands of dollars on copy and having zero support, you have a system that meets them where they are.
You have a ready-to-send content guide for every client — customized in under 5 minutes — so you look polished and prepared even when you're winging it a little.
Revision rounds stay where they belong: on the design. Clients come in satisfied with their content, so the feedback is actually about your work.
Your client process has clear copy checkpoints — and you have the scripts, tools, and resources to handle it every time, no matter how the project shakes out.
This course is for website designers who...
- Can't get their clients to write their own copy
- Don't always get to collaborate with copywriters for projects
- Are tired of having to explain the value of copy on repeat
- Want to be able to focus on selling their services on discovery calls, not also selling copy
- Are willing to make small shifts to their client process to offer better DIY copywriting resources
This course is *not* right for website designers who...
- Collaborate with copywriters on every project, and don't typically have clients who write their own copy
- Want to learn how to write copy and offer it as an add-on or service
- Aren't willing to customize, send, and use a tool to lightly edit client copywriting guides
- Want absolutely nothing to do with copy (even if this course makes it much easier to deal with 😉)