Inside Scope Blend, you'll get a copywriting guide your clients actually use, learn how to sell your clients on the importance of good copy, and get all the resources you need to start every project with completed copy in hand.
launching Sept. 29!
Whether copywriting isn't in the budget for your clients, doesn't fit into their deadlines, or isn't something they're willing to consider: you still need website copy when you start a project to shape your wireframes, inform your design decisions, and help your clients get the results they hired you for.
It seems easier to avoid the copy conversation entirely until you've booked the project (because you do need to book the project, after all), so you don't bring it up until you're onboarding your client. But when you don't make copy sound important, they assume it isn't.
So, they ignore your affiliate link for copy templates and forget about the whole thing until your kickoff call ("Oh, shoot! I can get that to you ASAP!")...then feel caught off guard by their copy, annoyed when their project gets delayed, and resentful during the revision process because nothing sounds (and therefore, looks) the way they wanted.
Want to make scope creep a thing of the past? You'll need resources to support your clients with writing their own copy and a plan for integrating it into your client process without taking on hours of unnecessary work.
And luckily for you, as a website copywriter with a background in design, I've created the perfect option: a scope-blended course that combines client copywriting resources with client experience and marketing tips that will help you book more dream projects and have fun completing them.
Hi! I'm Amy
Recorded lessons on how to simplify the copy conversation and set expectations with clients without sounding like a jerk
Website copy guides you can customize in 5 minutes per client (for service providers, e-comm, and sales pages)
White label copywriting tutorials to help your clients write, linked directly inside their guide (no extra links to remember!)
A copyediting "assistant" tool that will make light edits for you, fixing grammar and removing overused AI phrases
Additional lessons to help you make a smoother transition from copy to design, so you're not staring at a blank canvas
Swipe scripts for every stage, from talking about copy on your own website to discovery calls and onboarding emails
All lessons are available in both video and audio (private podcast) format.
Module 1
Having hard conversations with clients is, well, hard — but talking about copy shouldn't be. In this module, you'll learn how to confidently lead the copy conversation so clients know exactly what they'll need to do before your project starts.
Module 2
Module 3
Module 4
Inside Scope Blend, you'll learn how to provide better copy support and how to make it a selling point for clients, so you can close more projects. If it helps you book even one more design client, you've earned your investment back!
You book clients more easily, thanks to an offer that stands out. While other designers are asking clients to choose between spending thousands of dollars on copy and having zero support, you have a system that meets them where they are
You have a ready-to-send content guide for every client — customized in under 5 minutes — so you look polished and prepared even when you're winging it a little
Revision rounds stay where they belong: on the design. Clients come in satisfied with their content, so the feedback is actually about your work
Your client process has clear copy checkpoints — and you have the scripts, tools, and resources to handle it every time, no matter how the project shakes out
Here's what else becomes possible
Your clients hire you so they don't have to deal with their own website, and copy templates are geared towards people who want to deal with their copy.
The Scope Blend copy guide meets your clients where they are: in need of a better website, unable to dedicate hours to getting it, and likely uninterested in learning the finer details of writing copy.
It offers quick, understandable prompts, plug-and-play ideas for every line, and helps your clients give you all the material you need to successfully design their site, without anyone getting overwhelmed in the process.