When your website copy isn't converting, you’re on the hook for it all: talking to potential clients, explaining your services, answering the same basic questions on repeat, defending your prices, and trying to figure out a way to ask if people are ready to “jump on a quick discovery call!” without making it weird.
At best, it's annoying. At worst, it's cutting into your revenue and schedule...but fixing it on your own has felt more like trying to read a book with your nose pressed to the page — you can't see more than one or two words, because you're too close to the whole thing to get real perspective and clarity.
Picking up the slack for your website copy isn't just annoying — it's keeping you burned out instead of booked out.
Which sounds good in theory (you talk to clients on calls every day, after all), but there's a lot more to writing high-converting copy than throwing some ~fun facts~ in a blender with your qualifications and hitting "publish."
You need personality, but you also need strategy, and an understanding of website user experience to make it all come together — which is why you've been settling for a "good enough" website that you tell people to ignore, taking your "meh" conversions personally, and feeling like every discovery call is more of a cross-examination (of your expertise, pricing, and whole thing) than a collaboration.
And everyone says to just "write like you talk!" as if it's that simple.
The good news?
Once you have website copy that serves up exactly what your dream clients are craving, all those selling struggles are a thing of the past.
You're not wasting time on inquiries and discovery calls that don't book (or don't show), because your copy gets people excited to start!
Posting to social media feels FUN again, because you can stop cramming sales pitches into every post and send people to your site for more info!
You're DONE explaining what's included, how it works, and your approach over and over again — your copy makes sure people get it.
Your inquiries are full of green-flag clients who are genuinely excited to get into your offers and pay for your expertise.
You can stop apologizing for your website, telling people to ignore it, and feeling embarrassed that it doesn't measure up to the quality of your work.
The better news?
You're about to have the ingredients, recipe, and support you need to write website copy that does all this and more, in just four weeks.
Cook Your Copy gives you the mix of resources and support you need to write website copy that sells for you.
It's a course *and* a service!
A Final Website Copy Audit
To make sure every word is ready to sell, without leaving anything on the cutting board
Four Weeks Of Slack Support
So you never get stuck, second-guess yourself, or struggle to find the right words
On-Demand Tutorials & Lessons
To help you hone your messaging and start drafting your copy without wasting time
Week 1
Stock Your Messaging Pantry
Before you even open a draft, you’ll need to know your audience and your own business like the back of your hand. I'll help you figure out what they need to hear and what you want to say, so your copy satisfies everyone involved.
Week 2
Plate Up
Your Offers
Your services page is where most of the convincing takes place — and your contact page is where people actually take action. You'll write these first so your main course messaging is set before we build the rest of the menu around it.
Week 3
Tease Their Tastebuds
First impressions are everything — and your home and about pages serve them constantly. We'll work together to infuse them with the kind of personality that makes readers feel like they already know you before they reach out.
Week 4
Save Room For Dessert
After your essential pages are written, we'll move on to whichever supporting pages you want and need on your site — from your blog to freebie to favorites. You'll get tutorials and support to make writing each one easy as pie.
everything you'll get inside
cook your copy
Includes lifetime access to recorded content, workbooks, & templates.
Simplified Messaging Lessons & Activities
To help you finally find the right words to describe what you offer, in a way that makes your dream clients lean in and listen.
You'll learn how to:
- Easily figure out what your target audience wants and needs, and how to find the right words to talk about it
- Identify your own values and differentiators in business, so you can stand confidently in your unique voice
- How to position your offers as must-haves — even if you have imposter syndrome or hate selling your services
Website Copy Tutorials, Examples, & Resources
So you can jump straight to writing, skip the dreaded "Fuck! I'm stuck!" phase, and press 'publish' on copy you're confident about.
You'll have access to:
- The website collection of Skip The Stuck!™ copy templates, so you know exactly where to put what (since you've already figured out what to say & how to say it)
- Detailed tutorials with real examples for EVERY page on your website, helping you create a cohesive experience for the people using it that actually makes them reach out
Expert Support, Guidance, & Encouragement
Because the hardest part about writing your own website copy is doing it all yourself — so now, you don't have to!
I'm your copy camp counselor on call for...
- Four weeks of answers for things like "Do I need this page?" "Can you help me figure out why my business actually stands out?" and "Does this sound okay — and if no, WTF should I say instead?"
- Unlimited materials reviews and Slack support (M-Th) for copy edits, ideas, questions, and motivation
SEO & Supporting Page Tutorials
We'll start with your Home, About, Services, & Contact pages — but you best believe we don't *have* to stop there!
You'll get bonus lifetime access to...
- Search Party, my SEO workshop with Mckayla of Comma Mama Co., to help you optimize your copy for SEO
- In-depth copywriting tutorials + templates for supporting pages like Portfolio, Ways To Work Together, Subscribe/Freebie pages, Blog, and more.
- A content repurposing GPT to help turn your messaging into on-point marketing content
bonuses!
Hi! I’m Amy — your messaging mentor & website copy sous chef
I’ve written, edited, reviewed, and approved endless pages of website copy between my copywriting services and my copywriting students, and can tell you this with confidence:
It’s not just easier to write your copy with help, it gets you a better result.
As a new perspective on your business (although I won’t pretend to be objective; I’m already obsessed with you), I can often help you see the things you’re too close to notice — and to point out what can get simplified, which gaps you can fill, what themes to lean into.
the Linguine to your Remy, if you will
I won't let you mess this up or get stuck.
Wondering how I knew you were worried? Because the best copywriters aren't mind-readers: they're the listeners and the repeaters — and these are the EXACT things past students have worried about before they've joined.
When you know how to read your audience and mirror their words back to them strategically, writing your website is as easy as those cheesy call-and-response camp chants (and if you know what I'm talking about, there's one stuck in your head now, and I'm sorry). So while I did write this page, the credit actually goes to my students and clients for what they said and left unsaid to help me give you the answers YOU'RE looking for.
Worried about getting it "right"? Don't be.
Past students have tagged me in for answers and guidance on things like...
"Does my service need a super-creative name to stand out?"
"Should this offer go on its own page, or with the others?"
"How do I handle price objections without being a jerk?"
"How much should I worry about my competitors' websites?"
"Is there really a way for me to sound cool AND professional at once?"
"I have no idea how to write without sounding awkward & scripted!"
You could just buy a course, but that won't solve your overthinking problem.
I love templates and courses, for the record — but if you're still reading this, I'm going to hazard a guess that you miiiiight have a tendency to think about things really thoroughly, which has led to you getting in your own way when it comes to writing your website copy.
If this is you, Cook Your Copy IS the answer. Period. We're not just going to get your website copy done in four weeks — we're going to get it done right, and your "Ugh, is this good enough?!" spiraling can officially get out of the kitchen.
Everybody has to eat — it's easier when you know how to cook.
Cook Your Copy doesn't just solve your website conversion problems, it gives you the tangible skills you need to write better copy on an ongoing basis for your business, so you can get more subscribers onto your list, more inquiries in your inbox, and more "Deposit paid!" notifications on your phone while your laptop is shut.
Sell
^
write!
CYC can help you write better copy if you're...
A new business owner who's tired of having to hustle so hard for bookings
A seasoned business owner who knows their worth, but can't seem to successfully communicate (or charge for) it
Usually good at writing — but can't seem to get the words out on your website, in a way that *also* gets clients to inquire
Not good at writing — but you either want to get better or you need to, because hiring out isn't in the cards right now
You want someone to get their hands messy with you, so you can ask questions and make sure you're writing it right
You don't just want to know what to say on your website, you want to know why you're saying it, so you can repeat it across platforms
You're the question-asking type who's ready to get your shit done
CYC Is perfect for you if...
You don't like writing, or don't want to spend time doing it
You're too busy to set aside ~4 hours/week for the next 4 weeks to actually get this done
You want to just do it on your own, and don't want any feedback (grab a template instead!)
CYC isn't the right fit if...
If you're ready to step into the kitchen and put in the work,I'll make sure you leave with copy that cooks, as the kids say.
I'm told it means to do something impressively well — which is perfect, because that's exactly how you're about to write your website with my help.
