Copywriting
Case Studies
Walk down memory lane with me through the best of the best copywriting projects - all completed with target audience development, strategy for days, and approximately 8,823 cups of coffee.
keyword-optimized website copy
Bud to Bloom Play Therapy
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Keyword-optimized sales page copy
The Infant Feeding Counselor Course
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ROI
MVP
The Infant Feeding Counselor Course
keyword-optimized Sales Page
Hope Lima helps aspiring lactation consultants complete the education they need to take their exam and start seeing patients through her signature high-ticket offer, The Infant Feeding Counselor Course.
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The Details
- Filling an entire cohort for the first (and second!) times ($20k+ in revenue)
- Spending minimal time marketing and answering questions about her offer - her sales page does the heavy lifting for her!
"For the first time in the history of my course, we have full enrollment! The work you did on my website is 100% contributing to that. I couldn’t have done it without you!"
Hope Lima
For two years, Hope primarily marketed her course through social media and never filled an entire cohort. She needed a new sales page that clearly outlined all of the (many!) benefits of taking her course instead of other options, and to spend less time hustling hard to only achieve mediocre enrollment.
Bud to Bloom Play Therapy
keyword-optimized website copy
Bud to Bloom Play Therapy was founded in August 2021 by Registered Play Therapist Jasmine Berger with the mission to provide high-quality therapy services to children and families facing challenges due to trauma, attachment issues, and significant behavioral concerns.
The Deliverables
- Keyword research and selection
- Brand Messaging Guide
- Keyword-optimized website copy for 10 website pages, including Home, About, Services (x3), Contact, and Error/404
Live Site
"Amy provided so much valuable insight, and captured our voice and mission so beautifully in the copy she wrote for us - it's playful, compassionate, and everything we embody."
Jasmine Berger
keyword-optimized website copy
Body of Knowledge Nutrition
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Keyword-optimized Website copy
Lisa McG
Nutrition Therapy
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Lisa McG Nutrition Therapy
keyword-optimized website copy
Lisa McGlothlin is an nutritionist in California who believes that, while recovering from an eating disorder is hard work, it doesn't have to be so serious all the time.
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The Details
- Keyword research and selection
- Foundational copywriting strategy
- Keyword-optimized website copy for essential website pages, including Home, About, Services Contact, and Error/404
"The copy is TRULY my favorite part - Amy was able to nail down my personality so well, which has been my biggest difficulty in my online presence thus far."
Lisa McGlothlin
Lisa takes a relatable, humor-forward approach to connecting with her clients - which means her copy needed to do the same. Her new website launched in August 2024.
Body of Knowledge Nutrition
keyword-optimized website copy
Meagan Rothschild is a nutritionist in Dallas with a dry sense of humor, passion for cooking, and four (!) office dogs. She needed a website that conveyed her personality while maintaining her professionalism, and didn't want to become a "writing person" to do it.
I wrote her entire website (including her dogs' bios, obv) and we launched in November 2023 with *rave* reviews from her colleagues and clients.
read sample
"It's so worth it to FINALLY have a website I want to share - I love the balance of personal and professional (hello Lou and Z!)."
Meagan Rothschild
Hi, I'm Amy - and I'm a *little* obsessed with your website already.
Meet the copywriter
Specifically, how I can help it better resonating with your ideal audience and encourage them to take action - all while sounding like you and *never* with gross, salesy vibes.
TL;DR - if you're looking for a standout brand story, I'm ready to help you write it.
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Picturing yourself here?
honestly, So was i.
Whether you're looking for a polished & persuasive message for your business or a website designer looking to collaborate, I'm ready to make it a reality. View copywriting details below or reach out to get started!
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