Simply the best
Small business tools & tech
Note: You probably knew this already, but some of these links are affiliate links, meaning I may make a small commission if you buy through my links - but I don't share things I don't use and love myself. Thanks for supporting Hello & Co.!
Copywriting
I mean, obviously I'm going to tell you about the best website copywriting resources - it's kind of my whole thing. From free tips on my blog to templates to courses, I'm *obsessed* with these options.
📝 Website copy templates
My resource shop is full of copywriting templates (and other resources!) to help you write your website quickly, well, and on a budget (and yes, you really can have all three - I'll prove it). Just pick the one that best suits your industry, plug, play, and launch!
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👟 Site Series® Sprint
If you not only want (or need!) to DIY your website copy, but you want to become a website copy girl yourself - look no further than Site Series® Sprint! You won't just get your copy done, you'll learn *exactly* what makes copy good and how to apply it to your own site.
Join!
The Stress-Free SEO Blog Post
My favorite education creation ever - in just one hour, I'll teach you how to write a good blog post for SEO from start to finish, including picking a keyword, tricks for optimizing your post, how to come up with content ideas, and how to publish correctly.
Buy now
Email Marketing
Emails are one of my favorite things to write and receive (weird, I know) - and they're also such a powerful, simple way to market your business with one of the highest success rates around. Here are my favorite tools for starting your list!
Flodesk
Flodesk is my favorite email marketing platform - it's easy, it's aesthetic, and it's one you'll actually use (which is the only thing you need, really). Read my comparison of Flodesk vs. Kit here, and get 50% off of your first year of Flodesk by clicking the button below!
50% off flodesk
BTL's Newsletter workshop
A storytelling newsletter is one of the best marketing tools around! This 90-minute workshop (plus a Notion dashboard, planners, and 52+ content prompts) will help you map out a full year of newsletters that feel aligned, easy to write, and actually lead to more sales.
Join!
Finances
When it comes to business (and personal!) finances, my philosophy is simple: learn as much as possible, and keep it as simple as possible. Here are my favorite tools for tracking and managing my money across the board!
Relay Financial
THE best business banking option for Profit First - get $100 in your account just by using my link below!
Get Relay
Xero Bookkeeping Software
Anything that makes the financial (especially bookkeeping) side of business more straightforward is a 10 in my book. Xero is a streamlined bookkeeping software that keeps my multiple bank accounts organized to a T (and makes it all quick + easy).
Join!
Profit First System
Profit First is a financial framework for anyone who makes and manages money, but needs a system so easy it's foolproof. It helps me keep my business finances in order, so I always know I'll get paid, have enough to cover expenses, and do it all on time.
Read the post
Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank, Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.
Tech Stack
My Shiny New Subscription downfall is your gain, because I've tried basically every software available and I'm ready to give you my honest answer about the ones that are worth it - and the ones that aren't.
Dubsado
I've tried every CRM out there, and Dubsado is the hands-down winner for its straightforward functionality and easy automated workflows.
Click below or use code HELLOCOCREATIVE for 20% off your first month or year of Dubsado!
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Airtable
For anything even resembling data or lists, I'm SO into Airtable - I have a base for tracking finances, content ideas, important metrics in my business, and random personal finance things. I also deliver my clients' blog and SEO strategies in Airtable, and they can attest to how organized it keeps things!
Try it now
✏️ THe Core Four
My most popular freebie, created specifically to help you make sure you have ALL of the sections nailed down for the four most important pages of your website: Home, About, Services, and Contact. Click below to download your free copy!
download
Websites
As a former website designer and current website copywriter, I have OPINIONS about the tools and setup of websites, and I'm here to keep you from making the same mistakes I see on repeat.
Showit
For the perfect blend of aesthetics and functionality, I FIRMLY believe you absolutely cannot beat Showit. It's a simple, drag-and-drop website builder (with hosting) that partners with Wordpress for powerful blogging capabilities. Showit makes some sexy sites, period.
more info
Showit Website Templates
With ANY website platform, not all templates are created equal - which is why I'm giving you leg up on how to choose the best Showit website template for your business, and an entire list of my favorite (pre-screened, highly-recommended) options.
read more
Yoast SEO
Yoast SEO is a reliable, absolutely CLASSIC plugin that makes optimizing blog posts for a keyword SO easy. It gives you live feedback, tells you the exact changes to make to your content to help it rank, and does about a million other things to make SEO simple.
Try it now
Because really, when am I not talking about my favorite drag-and-drop website design platform that makes customizing your site, adding insanely cool features, and ranking on Google incredibly intuitive? Never, that's when.
Let's talk about
Showit!
When it comes to designing a website that makes your copy pop off and work harder, I'm endlessly obsessed with Showit - here's why.
Drag it, drop it, done. For most edits you'll need to make, Showit is about the difficulty level of Canva. There's no coding required, and you can simply drag, drop, rotate, and edit every element on the page down to the pixel with ease.
Unlimited creativity. If you can dream it up, you can make it come to life on your website, thanks to Showit's easy builder.
Powerful blogging features. Showit partners with Wordpress for blogging setup - which means you get the most aesthetic blog around, with effectively unlimited functionality and plugins IF you need (unlike Wordpress sites, complex plugins aren't required - but they are available if you want them!).
A true community of helpful, genuinely kind people. Showit's support chat will lead you to the sweetest, most helpful people - and the way they invest back into the website community is truly unparalleled.
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Get your first month of Showit free with code helloco →
Even more free stuff • Even more free stuff • Even more free stuff • Even more free stuff •
Free Blog Topics Guide
Blogging is GREAT for your SEO and your bottom line - iiiiif you can figure out what to write about. To get a jump start with your first 21 post ideas for getting clients and traffic to your website, click below!
The Hello & Co Blog
A literal library of helpful copywriting tips, website tutorials, and marketing info to make growing your business online an absolute breeze - in terms you'll actually understand and enjoy learning.
