As a girl who's been around the website block a few (hundred) times, I can absolutely PROMISE you that the difference between your website winning work for you and winning it for someone else is your copy.
The content on your website isn't just filler, an inconvenience to write, or vague AI-written "elevator pitches": it's your readers' first introduction to you, your voice, and why they absolutely need you.
Websites are created and written with a very specific framework in mind, designed to guide people from being relative strangers to your newest, most aligned clients - and if you want to book clients through your site on repeat, you'll need support from a copywriter who knows you, your audience, and website science, inside out.
and while you're here...