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website copywriter for small businesses

Looking for permission to
uncomplicate your business?

Perfect - you just found it.

Whether I’m writing you a website that works *for* you, helping you clarify your message, or making sure the right people can actually find you on Google – I’m here to help you do more with your limited time, without making it harder than it needs to be.

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Can Confirm:

Your to-do list feels endless and your time is precious – but it gets way worse when your schedule includes regular breaks to spiral about what *other* business owners are doing, whether you’re doing enough, whether you’re doing it well, and how you’re ever going to do it all.

Spoiler: You don't need to do it all, or even try to. You just need a way to make your business and website more simple – without compromising your confidence.

If it’s not one thing, it really is another.

meet your new website copywriter for small businesses

Hi, I’m Amy – and since I’m out here promising to simplify your business and life, I think it’s only fair that I tell you about mine.

I started Hello & Co Creative with a bottle-refusing baby on my hip and a wobbly toddler at my feet, making the most out of an…*imperfect* work situation (to put it very kindly).

And while I’d love to say I built Hello & Co from the ground up, it was more like: from the lobby of the gym (thanks, child watch!), in my Notes app between wake windows, and in the 10:30pm margins on the weeks I couldn’t get a sitter.

Even though my children are older now (and giving me up to 2 feet of personal space at times!) I still build everything I do with busy, overwhelmed business owners in mind – because simplicity isn’t just my strategy, it’s my standard.

I’m no stranger to online business – and if you give me 2 seconds, I won’t be a stranger to you, either.

I founded my first LLC in 2016, I’ve worked nearly every job under the sun, and I’ve supported business owners of all industries in working smarter, not harder through website strategy & copy.

I’m that girl at a party who will leave knowing something about everyone (despite *also* being that girl who will leave at 9 pm to read her little books at home), and my brain is constantly buzzing with information, insight, and connections.

Whether I’m formally consulting with you as your website copywriter for small businesses or replying to your DM question with a lengthy – and heavily toddler-interrupted – voice memo, everything I do comes back to this truth:

SERIAL ENTREPRENEUR  🤝  SERIAL FRIEND-MAKER

Better results don’t come from endless effort - they come from a better approach.

If you’re on this site, here’s what I already know about you:

Whether it’s by circumstance or by choice, it feels like you’ll never have unlimited work capacity – and you wish someone would just tell you that that won’t make or break your business (this is me telling you, btw).

You simply don’t want what you don’t need. You want someone in your corner to help you cut the fluff, stop spinning, and start simplifying your message so it works hard when you can’t.

🫠 You either can’t or don’t want to post constantly to convert your next clients – because it’s draining, isn’t working, or feels very #girlboss in the worst of ways.

It’s not only okay to build a business that fits into your life (not the other way around), it’s essential if you want to make the most of your time while still making an impact – and I’ll make it happen for you through impactful done-for-you website copywriting and strategically simple business resources.

(This is the pep talk part)

Work with me

To help business owners simplify their approach to work through refreshingly relatable website copywriting and actually approachable support for marketing and messaging.

LIKE MY APPROACH TO *LITERALLY EVERYTHING*,
MY MISSION IS SIMPLE:

Always have 73 open tabs in your brain?

🍿
📚
🍽
📌

Same - here's some of my favorites

Current show lineup

Listen, I take my TV seriously (like, 20-year-relationship-with-Grey’s-Anatomy-seriously) and I will not be apologizing for my obsession with comedic shows (Ted Lasso! Shrinking!) and dramatic ones (Will Trent! The Pitt!). I will apologize for my subtitles, though. They’re non-negotiable. I’m the worst. Sorry in advance.

My kindle history

Delete it when I die, please – because it’s literally just an embarrassing amount of spice, smut, and faeries with an *extremely* occasional non-fiction thrown in.

(Yes, you can DM me for recommendations. Yes, they will be extensive.)

"Will they finally eat it?"

Because somehow, my kids are either trying to explain to me why apples were their favorite food yesterday (but suck today, obviously!) orrrrr they’re eating *everything* in my house, starting with *my* plate.

Make! It! Make! Sense! (You can’t; it’s toddlers)

My Emotional support tab

It’s usually either: a listing on Zillow I’m mentally renovating (but will never buy or move into), or an outfit I’m obsessed with (and debating if it’s *really* toddler mom friendly, and in denial about the fact that it’s absolutely not).

“Amy shows up for me and my business in a way that I never thought anyone but myself would.”

"She celebrates the wins with me, she helps me strategize during the lulls, and quite honestly has become a very good friend throughout the whole process.”  

Hope Lima

It’s about doing what matters most, and making it simple to do it really damn well.

Because when the message is clear and the strategy’s solid, you don’t need more – just the right website copywriter for small businesses to help you say what sets you apart, keep it simple, and make it stick.

It's not about scraping by with the bare minimum -

Work with me