"Pretty" doesn't book clients.
*Someone* has to say it:
At least, not on its own - but with the right website copywriter on your side, you can fiiiinally add the substance your site needs to sell your offer for you (while you're deep in your latest Kindle read).
Here's the thing:
Your website design is only as good as its content (which is only as good as its design, which… you get it).
You can’t separate the two - which is why, as a website designer turned website copywriter, I don’t even try to. And your website is better for it (you're welcome).
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Meet your new website copywriter
Hi, I’m Amy - and writing words that not only work, but look good doing it is kiiiind of my thing.
Whether I’m mocking up your copy so you can actually visualize the end result, or writing for the website template you just hit ‘purchase’ on -
I’m constantly turning over each word, sentence, and paragraph to make sure your copy not only gets the point (and personality) across, it also translates into a design that will grab your dream clients’ attention so they actually read your message.
Since we're friends now, I'll let you in on my secret copywriting formula:
Right WOrds
Right Time
Right Place
Before I even put pencil to paper (fiiiine, fingertips to keyboard), I've wholeheartedly thrown myself down a research rabbithole into not only what your dream clients want - but the information, proof, vibes, and reassurance they need in order to take confident action to work with you (and of course, poring through our call notes and the way you speak to ensure it's all on brand).
Then and only then do I start writing and refining, leaning heavily on my considerable knowledge of how your readers actually use your website. The final product? Website copy that perfectly blends what you need to say with what your readers need to hear - exactly where and when they're looking for it, so booking with you feels like second nature.
If you're still reading, I'm gonna go ahead and guess you're at least 82% convinced I know how to write a website that makes you money -
but for that last 18%, let me just give you the proof:
Maybe you’ve been staring at your own website for weeks, and still can’t get your point across as to why your readers should choose you instead of another option.
Maybe you hired out your website design or bought a killer template, but you’re not quite seeing the conversion results you wanted (although it IS pretty to look at).
Orrrr maybe you’re just here for the vibes - same.
Either way - it’s time to take a sigh of relief and hand your website copy over to me, my extensive research process, and my penchant for design details.
As your website copywriter, I’ll make sure every aspect of your copy is written to help your dream clients find you, get excited about you, and take actual action to work with you.
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My Google History
At this point it’s basically where rocks come from, whether ducks sleep on the water or on land, and the names of all of Santa’s reindeer -
Because my two toddlers have deemed all of this information absolutely vital, and now I can’t get any of it out of my head (turns out ducks sleep wherever they’re comfy, BTW - which is a vibe I can get into).
Everything ever said in apartment 4D
No, really - I can quote New Girl (and most sitcoms, tbh) with a startling amount of accuracy. I’ve worked hard to earn the title of “Queen of the Punchlines” amongst my friends and “Are You Really Watching That Again” from my husband.
Honorable mentions to Happy Endings, Brooklyn 99, and Shrinking, ofc.
The book of the day (not a typo)
I’m either Kindle Unlimited’s favorite customer or worst enemy - but either way, I’m out here eating books for breakfast, lunch, and dinner.
(Specifically, those of the murder mystery, romance, fantasy, literally anything SJM variety)
THE THOUGHT TORNADO
Approximately 1,000,000 other random, unrelated thoughts swirling around at top speed, that I’ll either follow up on obsessively or completely forget about in 5 seconds.
(And literal tornados too, as a lifelong Midwesterner)
Let's get you some dream clients, shall we?
Or make you some money, or give you some time back - whatever your goal is for upgrading your site, I'd be honored to be the website copywriter who helps you do it.
Let's work together