Website copywriter for small businesses
Looking for permission to uncomplicate your whole business?
Perfect - you just found it.
Whether I’m writing you a website that works *for* you, helping you clarify your message, or making sure the right people can actually find you on Google – I’m here to help you do more with your limited time, without making it harder than it needs to be.
Can Confirm:
If it’s not one thing, it really *is* another.
Which makes it so easy to feel like you need to be doing more, more, MORE in business - because there's always *something* to be doing (and something cool that someone else is doing). But the thing is: you don't NEED to do more in your business. You just need a way to make your business and website more simple, without compromising your confidence - which is exactly what I'll give you as your website copywriter for small businesses.
Hi! I'm Amy
and since I’m out here promising to simplify your business and life, I think it’s only fair that I tell you about mine.
I started Hello & Co Creative with a bottle-refusing baby on my hip and a wobbly toddler at my feet, making the most out of an…*imperfect* work situation (to put it very kindly).
And while I’d love to say I built Hello & Co from the ground up, it was more like: from the lobby of the gym (thanks, child watch!), in my Notes app between wake windows, and in the 10:30pm margins on the weeks I couldn’t get a sitter.
Even though my children are older now (and giving me up to 2 feet of personal space at times!) I still build everything I do with busy, overwhelmed business owners in mind – because simplicity isn’t just my strategy, it’s my standard.
I’m no stranger to online business.
And if you give me 2 seconds, I won’t be a stranger to *you*, either.
I founded my first LLC in 2016, I’ve worked nearly every job under the sun (Cupcake baker? Corporate admin? Healthcare? Check, check, and check), and I’ve supported business owners of all industries in working smarter, not harder through website strategy, SEO, & copywriting.
But honestly? The business experience pales in comparison to my tendency to make a friend wherever I am, and my willingness to go to the mat for my people (PS - that's you). I don't take you, your business, or your trust lightly. I want you to succeed, and I want to help you do it.
Your goals are *my* goals, period.
Need your website to take on the busy work of finding and converting clients, so *you* can stop stressing about inquiries?
Say less, I'm there.
Want to get more course sales with *less* effort per launch, so your enrollment, revenue, and mental state stay stable?
That's kind of my thing.
Looking for a way to simplify your complicated offers *and* explain them in a way that gets inquiries?
It's handled.
Literally just BEGGING someone to come along & make the complicated shit (like whatever the hell SEO is) simple?
Ope, here I come!
I'm gonna get it done right
and make it make sense.
The thing about me is:
Whether "it" is your newest offer that you want to sell more of (but can't even explain), answering ALL of your questions about how to talk about your business, or even just finding the words to sound like a real person while still selling your stuff - I've got it (and you) covered with website copywriting that makes your entire business feel simpler.
Let's keep it simple
like my approach to *everything*,
My mission is simple:
To put breathing room back into your business through refreshingly relatable copywriting, business coaching, and strategic simplicity.
The (Abridged) Origin Story
2017
Founded my first business
(In a completely unrelated industry) (And spent more time on my website than my actual work) (Oops!)
2018
Made lots of excuses
Specifically, to work on my business-owning friends' websites instead of my own. Again - oops.
2021
Took back the plotline
Admitted that I much preferred the messaging and marketing side of things, and that that's where I'd land once I survived the first stretch of having two kids under 2.
2023
Embraced the new
Founded Hello & Co as an all-inclusive brand design, copywriting, and website development studio (and finally fell in love with my work).
2024
Committed to telling your story
Leaned into my strengths, simplified my services, and became the go-to girl for conversational, SEO-friendly website copywriting (and Golden-Retriever-level enthusiasm and encouragement).
*all* the tv trivia
Listen, I take my TV seriously (like, 20-year-relationship-with-Grey’s-Anatomy-seriously) and I will not be apologizing for my obsession shows like The Pitt, Shrinking, and New Girl (again).
I *will* apologize for telling you 823 pieces of behind-the-scenes info about each one - but also, you're welcome.
My kindle history
Delete it when I die, please – because it’s literally just an embarrassing amount of spice, smut, and faeries (and an unread copy of Atomic Habits, for balance). If the enemies become lovers, there's only one bed (gasp), or someone finds out mid-plot they have powers - COUNT. ME. IN.
(Yes, you can DM me for recommendations.)
figuring out if toddlers can sense productivity?
I don't know how one would measure this scientifically, but in my house's n=2 study - the answer is, tragically, yes. I swear on my life that my kids can TELL if I wake up early to get some work done, and take it as their cue to come sprinting out of their rooms to - oh shit, they sensed me typing. Bye!
How that couch would look better over there.
Or how my desk should be on a different wall, or how maybe it would be nice if some of the kids' toys were in the basement, or -
Basically, I don't go to the gym for fun. I do it so I can rearrange my house constantly like it's my job, without having to ask for help.
“Amy shows up for me and my business in a way that I never thought anyone but myself would.”
"She celebrates the wins with me, she helps me strategize during the lulls, and quite honestly has become a very good friend throughout the whole process.”
- Hope Lima, online educator
Everyone is welcome!
I work with kind, respectful humans from all backgrounds and identities — and create copy that celebrates and reflects that same energy. I’ll meet you where you are, make space for your voice, and write from a place of empathy and understanding, always.
Whole Ass only!
I care a lot — about your business, your clients, and how your copy actually performs. I’ll never half-ass a single thing, rush through your project, phone in a draft, or deliver anything that only feels “good enough.” Everything I create is built to last, to work, and to make you feel proud of your business.
Sweat the right stuff!
I’m thinking about more than just words. I’m thinking about how they sound in your voice, how they guide your clients, how they work on mobile, and how they show up in search. Behind every simple sentence is a dozen tiny, intentional choices — and I love making them.
Complicated is Cancelled!
Simple > scattered. I’ll help you untangle the mess, stop stressing over your site, say what you actually mean, and create copy that sounds like a real human (not a marketing robot). When things make sense, they work better. Shocking, I know.
The Rules I'll Always Live By
Planning your next
scroll session?
I am, of course, kidding - we all know the scrolling just seems to happen *riiiight* when you need to get something done. But in case that's you right now, I'm happy to help you procrastinate:
13 Reasons To Choose Me As Your Website Copywriter For Small Businesses
The Rough Draft Newsletter, Simplifying Your Business Every Thursday
Plug-And-Play Website Copy Templates For Uncomplicating Your Conversions
As if I hadn't made it clear already -
This is the part of the page where I tell you how much I've love to work with you.
Forgive my sentimental nature, but I really do feel honored each time I’m trusted to support someone’s business in such a real, foundational way - and I'd genuinely love to help you show up as the expert you already are.
