Website copywriter for small businesses
You don't have to choose between sales and sincerity.
Wanting to be helpful doesn’t cancel out wanting to be paid, and wanting to be paid doesn’t make you any less genuine. If anything, the real magic of messaging happens when you stop treating those two things like polar opposites, and start seeing them as partners.
In case no one has told you yet:
You absolutely DO NOT have to constantly sell in the DM's, create content 24/7, or be AT ALL pushy to get more inquires from the kind of clients you started your business for in the first place — and you also don't have to pretend like you have a perfect, polished life to get people to trust you.
You actually can show up and sell on your website with personality and professionalism — and I have the client case studies to prove that it doesn't just feel better, it WORKS better, too.
You can also sell out your offers AND feel good about how you do it!
And I don't know who needs to hear this, but...
And then because of that trust and human-ness, they actually reach out! And show up to their discovery call! And say "hell yeah!" to making it official! And let you do your thing while working together, because they know your thing WORKS!
But actually doing that is HARD — because the second you open a draft, you forget how to human. Like, who even ARE your ideal clients? What DO they want? What do you say to get them to like you? How the hell do you talk about your million cool offers at once? Have you ever talked to another person in your life? Because right now, it sure as hell doesn't feel like it!
If conversions feel complicated, it's time to stop your spiral and bring in a website copywriter for small businesses whose whole entire thing is detangling your offers, highlighting your personality, and tying it all together into website copy that simplifies your ENTIRE marketing process — which means it's time to bring in me.
When your website copy makes you sound like an actual, trustworthy person (instead of a watered-down résumé or shitty informercial), your readers actually SEE YOU as an actual, trustworthy person!
It's almost like...
Hi, I'm Amy
Oh, and by the way —
For the sake of simplicity, my bio says "Website Copywriter & Messaging Specialist" — but this is MY website and I get to tell you all of the real titles I'm holding (both self-nominated and client-bestowed), without a character limit!
To my clients
"Make It Make Sense!" Girl
Honestly: the more to detangle, the better! I absolutely vibe with the business owners with a million passions, offers, and ideas who just need someone to make it make sense and make it sell. I'm here for your hot mess!
To my kids
"Help, I'm Still Hungryyyyyy!"
Technically, they call me mama and/or Amy (when they think they're funny) — but I am, first and foremost, their source of comfort, snacks, and new episodes of Wild Kratts on repeat (and repeat and repeat).
To my friends
The Ultimate Authority On Spice
To be fair, I DO read the occasional business or self-improvement or historical fiction book — but I'd say 99% of the time, I'm pretending to be surprised that *gasp!* there's only one bed (or horse!) for the 1000th book in a row.
To Threads
Accidentally Viral *Again*
Mark my words: one day I'm going to go viral for something work-related and make $5M from one post! And until then, I guess I'll just keep turning off notifications weekly when my random-ass Grinch Threads take off?
*From* my clients
Queen Of The Mic Drop Moment
I actually asked some of my clients which emojis they'd associate me with and they said "🤗🤪🥳🫳🎤💥!" So obviously, I'll be making that my whole personality now! Thank you in advance for your understanding!
As your website copywriter for small businesses,
I'm here to help you have it both ways.
Because you also don't have to choose between...
Showing up confidently in your marketing and never sacrificing your values or voice to do it
Wanting more for your business and your life and refusing to chase “more-more-more”
Tired of feeling like you just can't get your site right?
Or "you" enough, or ~exciting~ enough, or high-converting enough?
Creating boundaries to protect your peace and profit and knowing that it still feels more right sometimes to make a call that’s less “profitable,” but more aligned
Booking high-ticket clients, who are excited to pay for your expertise and valuing those clients far beyond the revenue their project brings in
Pushing beyond what you think is possible for your income and business growth and wanting to do it without losing sight of why you started your business in the first place
When it comes to business (both yours and mine), I hold myself to a standard of simplicity above all else.
I’m here to help you get more out of your business by doing fewer, better things (because your website copy will be doing them for you!). Everything comes back to what you stand for and how you talk about it, so I can confidently tell you that starting with messaging is THE best way to do things better — and my clients would wholeheartedly agree.
Also, if I had a dollar for every time a client said, "Holy shit! I didn't realize copy could fix *so* much, we could be having this conversation on a beach vacation while you get organic leads from Google who see themselves straight into your inbox and are ready to book without questions.
And since complicated is cancelled, let me make it SO EASY for you with a literal list of reasons you should hire me!
^
I know my website shit!
You need copy AND design for your website to truly do the most (and for YOU to be able to do the least) - and because I'm a copywriter AND a Showit design partner, "both" is exactly what you'll find here. You CAN have both, remember?!
I take my work seriously...
I simply don't half-ass your website copy! While I'm writing and strategizing, I'm also thinking about the places you show up online and how I can give you messaging that's easy to take with you (I've had clients book themselves out just with the one-line descriptions of their services I provided).
...But never myself!
It feels weird to just sit here and tell you I'm funny and fun to work with, but it's literally the #1 thing my clients say in their reviews (besides the fact that they're booking more & making more thanks to their copy, ofc). Even if your particular brand voice isn't centered in humor, we're gonna have a damn good time & not stress while we do it, k?!
I'm just...not a jerk?
WOW, has the Internet set the bar low! But really - I'm here to support good people doing good things, and I'll make sure you feel comfortable, heard, and completely cared for before, during, AND after our project.
I'm down with the mess
I literally say this at the top of my website copy questionnaire, but: you do NOT have to have all the answers (or the right words to give me those answers) when we work together! I'm a pro at asking you questions in a way that gets you out of your head about your business, I don't care if you brain dump, and I'm along for every 10-minute side squirrel you bring me on as we go.
I'm also SO unbothered by your kids joining our calls, your cat walking across the keyboard, you having to pump while we talk (BEEN there), and answering your 50 bajillion questions. It's ALL good here, I promise.
The Rules I'll Always Live By
Everyone is welcome!
I work with kind, respectful humans from all backgrounds and identities — and create copy that celebrates and reflects that same energy. I’ll meet you where you are, make space for your voice, and write from a place of empathy and understanding, always.
Whole Ass only!
I care a lot — about your business, your clients, and how your copy actually performs. I’ll never half-ass a single thing, rush through your project, phone in a draft, or deliver anything that only feels “good enough.” Everything I create is built to last, work, and make you feel proud of your business.
Sweat the right stuff!
I’m thinking about more than just words. I’m thinking about how they sound in your voice, how they guide your clients, how they work on mobile, and how they show up in search. Behind every simple sentence is a dozen tiny, intentional choices — and I love making them.
Complicated is Cancelled!
Simple > scattered. I’ll help you untangle the mess, stop stressing over your site, say what you actually mean, and create copy that sounds like a real human (not a marketing robot). I'll always be the first person to say "let's let this be easy," AND the person who makes it easy for you.
