brand & showit website designer
It's a golden rule of copywriting to drop readers straight into the drama of a story -
But I kind of think business ownership is dramatic enough as is.
The highs, the lows, the whole "wearing a million hats" thing - if you're here, I'm going to guess that you'd also prefer breathing easy in your business over feeling like it's a rollercoaster.
Since it's just us here, let's make a deal to skip the drama & just be human for a sec, okay?
Hi! I'm Amy.
I'm here to help write your business's success story through timeless brand and website design, compelling copy, and a drama-free approach.
Beyond brand and website designer life, I'm also a copywriter, wife, and boy mom x 2 (four, if you count cats). I'm the biggest fan of connecting over coffee & cocktails, crisp serifs & flowing italics, and a well-timed swear word.
In a past life, I was an eating disorder dietitian (full story here) - which explains why I always want the backstory and context before we even open a draft, have a portfolio brimming with private practices, and the strongest of snack games.
Now, I blend my clinical, writing, and design skills into authentic and conversion-focused websites for wellness brands - and believe me when I tell you that it's truly a dream job for me.
i know what you're thinking:
Can a retired dietitian *actually* write and design my website well?
And I could tell you about how my years as an eating disorder dietitian gave me a unique ability to listen to what you say and what you don't, allowing me to identify and capture what's most important to you through my work (alongside a flawless ability to come up with snack ideas).
OR I could share how having a firsthand understanding of wellness businesses and working closely with clinicians of every specialty and scope positioned me as the kind of Showit website designer who can effortlessly communicate your philosophy and values through your website.
"Amy took my 'what about's' and 'maybe's' and understood, validated, and ran with them - one of the perks of her having been a clinician first."
Kate Morris, Among the trees counseling & wellness
"I trust Amy to know this profession and exactly how to capture what matters to me, because she is a fellow dietitian and gets my heart and vision."
Tammy beasley, Tammy beasley nutrition
"[Amy being a dietitian] just made the process so much easier. She immediately understood what was important to me and my clients."
meagan rothschild, body of knowledge nutrition
But honestly? I think my clients put it better.
my mission
To showcase your business's success story through strategy-backed design and copy that fosters true connection with your clients.
K, enough about me -
let's talk about you.
An (educated) guess: You're probably here because you thought you'd love owning a business *just a bit* more than you actually do.
Because while most of it is fun (namely, the part where you get to work with dream clients and make a profound impact on their lives), you're wearing more hats than you bargained for: Website designer, logo designer, social media manager, TikTok lip sync-er, email marketer, CEO, and strategist.
And an actual hat, if you're like me & couldn't be bothered with your hair today.
So here's the TL;DR: I'm going to take a few of those off your head and ensure that your brand and website are carefully crafted to align with your target audience and create an elevated first impression.
Your website should be more than something you're just proud of.
I want you to love your site, yes - but I want your clients to love it even more. That's why I've honed my skills in your website from start to finish - from branding to copy to SEO to design - because a cute site means nothing if it's not going to work for you.
With a results-focused approach that always starts with your target audience, we'll create a website that inspires both thought and action in your visitors - so you can book more dream clients, even while your laptop is shut.
i believe
The next launch we celebrate could be yours.
Whether you're DIY-ing like a pro with a website template, or want to work with me for a custom project that's built just for you - I'm so excited to help you transform your online presence into a results-focused dream site.
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