If you’re putting all your energy into design, your website will never bring you the traffic, clients, and income you’re dreaming of.

*Someone* has to say it:

Which is, like…the whole point of your website. But don’t stress; I’ve got a plan.

Here's the thing:

Your website design is only as good as its content (which is only as good as its design, which… you get it). 

You can’t separate the two - which is why, as a website designer turned website copywriter, I don’t even try to. And your website is better for it (you're welcome).

Meet your new website copywriter

Whether I’m mocking up your copy so you can actually visualize the end result, or writing for the website template you just hit ‘purchase’ on…

I’m constantly turning over each word, sentence, and paragraph to make sure your copy not only gets the point (and personality) across, it also translates into a design that will grab your dream clients’ attention so they actually read your message.

Hi, I’m Amy - and writing words that not only work, but look good doing it is kiiiind of my thing.

Since we're friends now, I'll let you in on my secret copywriting formula:

Right WOrds

Right Time

Right Place

Before I even put pencil to paper (fine, fingertips to keyboard), I've wholeheartedly thrown myself down a research rabbithole into not only what your dream clients want - but the information, proof, vibes, and reassurance they need in order to take confident action to work with you (and of course, poring through our call notes and the way you speak to ensure it's all on brand).

Then and only then do I start writing and refining, leaning heavily on my considerable knowledge of how your readers actually use your website. The final product? Website copy that perfectly blends what you need to say with what your readers need to hear - exactly where and when they're looking for it, so booking with you feels like second nature.

what they need to hear
exactly where they're looking
when they need to hear it

As your website copywriter, I’ll make sure every aspect of your copy is written to help your dream clients find you, get excited about you, and take actual action to work with you.

My Google History

At this point it’s basically where rocks come from, whether ducks sleep on the water or on land, and the names of all of Santa’s reindeer - 

Because my two toddlers have deemed all of this information absolutely vital, and now I can’t get any of it out of my head (turns out ducks sleep wherever they’re comfy, BTW - which is a vibe I can get into).

Everything ever said in apartment 4D

No, really - I can quote New Girl (and most sitcoms, tbh) with a startling amount of accuracy. I’ve worked hard to earn the title of “Queen of the Punchlines” amongst my friends and “Are You Really Watching That Again” from my husband.

Honorable mentions to Happy Endings, Brooklyn 99, and Shrinking, ofc.

The book of the day (not a typo)

I’m either Kindle Unlimited’s favorite customer or worst enemy - but either way, I’m out here eating books for breakfast, lunch, and dinner. 

(Specifically, those of the murder mystery, romance, fantasy, literally anything SJM variety)

THE THOUGHT TORNADO

Approximately 1,000,000 other random, unrelated thoughts swirling around at top speed, that I’ll either follow up on obsessively or completely forget about in 5 seconds.

(And literal tornados too, as a lifelong Midwesterner)

The rough draft newsletter

The best thing to happen to your Thursday morning since coffee (which is saying something).

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Thanks for joining! We'll see you back here every other Wednesday.

Let's get you some dream clients, shall we?

Or make you some money, or give you some time back - whatever your goal is for upgrading your site, I'd be honored to be the website copywriter who helps you do it.

Work with me