Website copywriter for small businesses
You don't have to choose between sales and sincerity.
Wanting to be helpful doesn’t cancel out wanting to be paid, and wanting to be paid doesn’t make you any less genuine. If anything, the real magic of messaging happens when you stop treating those two things like polar opposites, and start seeing them as partners.
You absolutely do not have to constantly sell in the DM's, create content 24/7, or be at all pushy to get more inquires from the kind of clients you started your business for in the first place.
In fact, I have an entire portfolio of proof that sales go up when your human-ness shines through (so feel free to trust your gut and ignore anyone who says otherwise).
You can also sell your offers and feel good about how you do it!
And while we're on the subject...
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And then, because of the trust and enthusiasm your website created right when they found you, they actually reach out! And show up to their discovery calls! And say "hell yeah!" to making it official! And don't question your prices! And let you do your thing while working together, because they know your thing WORKS! Wild.
When your website copy makes you sound like an actual, trustworthy person, readers see you that way!
It's almost like...
My whole entire thing is detangling your offers, highlighting your personality, and writing website copy that gets your people to invest in you with confidence.
Hi! I'm Amy, your new favorite website copywriter for small businesses (if I may be so bold).
If there's one thing I'm gonna do, it's commit to the bit — so waiting to properly introduce myself until after I've already delivered an enthusiastic monologue or asked you about yourself is incredibly on-brand for me.
I just get excited, okay???
And honestly, the mix of my nonsensical personality and my no-nonsense approach to selling is what gets my clients results and helps us all have fun while we're doing it — so who am I to argue? They certainly aren't. 😉
let me back up, though
I'm here to help you have it both ways in business.
Because if I do my job right (and I always do), you won't have to choose between...
Confidently selling your offers and making money
Never sacrificing your voice and values to do it
Booking high-ticket clients who are excited to invest
Valuing those same clients far beyond the revenue they bring in
Wanting more growth in your business and life
Refusing to chase the "more-more-more" of it all
Making more money than you ever thought possible
Not losing sight of why you started in the first place
Complicated is
I hold myself to a standard of simplicity when approaching a project, because confusion costs you clients — and because good copy has the potential to simplify your entire business. When your website has the right words, it becomes easy to talk about what you do, get clients to want it, and grow your revenue on your own terms.
(Beyond my work, I'm also forever fighting my pathological need to do more and optimize it all — so what started as a marketing moment a few years ago quickly became my entire personality)
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The Rules I'll Always Live By
Everyone is welcome!
I work with kind, respectful humans from all backgrounds and identities — and create copy that celebrates and reflects that same energy. I’ll meet you where you are, make space for your voice, and write from a place of empathy and understanding, always.
Whole Ass only!
I care a lot — about your business, your clients, and how your copy actually performs. I’ll never half-ass a single thing, rush through your project, phone in a draft, or deliver anything that only feels “good enough.” Everything I create is built to last, work, and make you feel proud of your business.
Sweat the right stuff!
I’m thinking about more than just words. I’m thinking about how they sound in your voice, how they guide your clients, how they work on mobile, and how they show up in search. Behind every simple sentence is a dozen tiny, intentional choices — and I love making them.
Complicated is Cancelled!
Simple > scattered. I’ll help you untangle the mess, stop stressing over your site, say what you actually mean, and create copy that sounds like a real human (not a marketing robot). I'll always be the first person to say "let's let this be easy," AND the person who makes it easy for you.
