Website copywriting services & packages
For business owners who are done stressing out about standing out.
I'll help your website say all the right things, in all the right places - so your readers aren't just interested in what you do, they're completely convinced that you're the best (and only!) option for them.
So, you want to make more money without spending all day convincing people to hire you?
You’d be hard-pressed to find someone who doesn’t, honestly.
And of course you do – because you didn’t start a business to sacrifice your life to the marketing grind. At this point, you’ve spent plenty of time trying all the things you’re supposed to do (posting to every platform you can find, praying to the algorithm gods, working on your website design), but it feels like you’re spending more time trying to get clients than getting paid by them, and the math simply is not math-ing anymore.
Dramatic? Always. True? Absolutely. Because when your website touches on everything your ideal clients want (and the things they're waiting for someone else to say, because they're afraid to) - EVERYTHING gets easier, from attracting new leads to turning them into your most aligned clients.
And the inquiries, revenue, and breathing room follow closely behind.
Uncomplicating your business starts with your website copy –
When your website is doing its damn job, you can officially cross these off your “should do, but am hoping it fixes itself” list:
Convincing people you’re legit (without making it weird). That’s your website copy’s job! So is clearly communicating your value, building trust, and positioning your offers so your discovery calls feel like a conversation, not a cross-examination.
Explaining your offers on repeat. It’s exhausting, easy to fumble, and awkward when you’re making the hard sell to someone who barely knows you. Your website should warm people up before they ever hit your inbox.
Trying to justify your prices (even to yourself). When your website clearly communicates the value of your work, booking clients at your current rates – and confidently raising them when it’s time – stops feeling like a gamble and starts feeling like the natural next step.
BOLD
Here's how I make sure your copy does the absolute most for you, from first draft to launch - and beyond.
Design-Enhancing
Website Copy
DESIGN ENHANCING COPY
Your copy and design work together – so you’ll get the best ROI on your website when you work with people who understand it from every angle.
As a former website designer, I don’t just write copy that sounds good – I make sure it’s formatted and ready to be styled in a way that keeps people engaged and lingering on your site (and I’ll coordinate with your designer if they have any questions).
Search Engine
Optimization
SEARCH ENGINE OPTIMIZATION
As THE thing that keeps readers staying on your website and taking action on it, your copy is key to both conversion & SEO.
I’ll make sure it’s perfectly written for your ideal clients & Google, so your site has the best chance of being found and getting you booked.
Messaging
Support
MESSAGING SUPPORT
Whether you’re not sure how to explain your offers, describe what actually makes your business different, or don’t know what your special sauce is in the first place – I’ll help you get clear on your best selling points and features, then make sure they’re unmissable in your website copy.
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Website copywriting packages & Services
Let's get you found, booked, and (the best kind of) busy.
All services can be completely customized to fit your vibes & needs - but here's where we usually start:
Website Copywriting
The words on your website are fundamental to finally having the traffic, conversion, revenue, and reputation you're dreaming of - I'll help you make sure you have the exact right ones.
All website copywriting packages include:
- Up to 5 pages of conversational, SEO-focused website copywriting
- 60-minute kickoff & strategy call
- SEO keyword research, selection, and placement
- Custom copy & messaging questionnaire + market analysis
- Up to 5 past client interviews
- Optional collaboration call for reviews + edits
- Wireframe and collaboration with your designer, plus pre-launch proofread
- Up to two rounds of revisions
- Add-on options include: additional website pages, brand messaging guide, lead magnet and welcome sequence copy, and SEO-optimized blog posts
Starting at $5,100
Write my site
Sales Page Copywriting
If you’re launching a new course, product, retreat, or program — you need a sales page copywriter who can help you sell it without cringey tactics that make your readers feel cornered. I’ll bring together market research, all the details, and that just-right mix of laid-back and strategic to write a sales page that positions your offer as completely irresistible.
All sales page copywriting projects include:
- Kickoff & strategy call to begin your project
- Custom messaging questionnaire + detailed market and competitor analysis
- One long-form sales page, optimized for SEO & conversion
- Optional collaboration call for reviews + edits
- Wireframe (design mockup) and collaboration with your designer, plus pre-launch proofread
- Up to two rounds of revisions
Starting at $2,400
Sell my stuff
Website Copy Audit
If you don't need (or want) to completely redo your website copy, but you know your current message is missing the mark - you're exactly who I created the copy audit for. I’ll review your existing copy with a strategic eye — bringing SEO, voice, and conversion together — so you can stop constantly editing your website and actually use it to confidently book more clients.
Here's how your audit goes down:
- You send me a link to your website or Google Doc draft, and answer a few questions about your business, what's working, and what's not
- I send back an aggressively in-depth video walkthrough (with comments, for docs!) with my ideas for improvements and adjustments, plus how to actually execute it all
- I review it all one more time after you make edits, and you can book an additional clarity call if needed!
- Optional: Add a 60-minute strategy hour call to review your results face-to-face, and any edits you've made to your website/copy
Investment: $550
Gimme the details
"You DEFINITELY need to just hire Amy!"
"I didn't know how to capture my witty, fun side in my copy - I thought that I needed to be super stiff and straight to the point. Amy really brought character and charm to my words, while keeping it professional. I just know it's going to help me bring in the perfect, ideal clients for my business!"
Michelle Parker, Brand & website Designer
"If you're on the fence about working with Amy - don't think, just do."
"I tried writing my website copy on my own and I could never get it to express my personality. Amy came in and blew me away with all of her talents. Not only was she able to capture my voice perfectly, she was also able to be mindful about SEO."
Vanessa Rodriguez, Bookkeeper
"Stop wasting time and hire Amy already - the investment is worth it, 100x over."
"I feel so, so confident sending people to my site knowing that they’re going to read exactly what they need to, when they need to."
Casey Kuhr, Brand & website Designer
"I would recommend Amy to anyone."
"Amy has written the most incredible copy for my website and offers and funnels and I am forever grateful for her. She is such a great communicator and really took the time to get to know my business so that she could write according to exactly what I need and would relate to my clients."
Jessica Harris, Business Coach
Kind words about their
(custom-written, SEO-friendly) words
When your website copy says it all for you, *YOU* get to hear things like:
“Honestly, I just booked a discovery call as a formality – send me the proposal!”
“I trust your opinion! Whatever package you think is best is what I’ll do!”
“From the SECOND I clicked onto your site, I knew you had to be the person I hired.”
“I’m honestly just so glad I found someone who gets it.”
"Actually, I found you on Google - you're exactly what I needed!"
With me on your side, you're not just getting an unshakeable draft - you're getting an unshakeable partner in crime business.
I take the time to do deep market research and truly get to know you, so your website copy hits all the right notes (in your specific voice).
Unlike most copywriters, I bring a background in website design, development, and SEO to the table - which lets me write copy that supports every aspect of your site.
You'll stay the center of my attention during your project, and always know what's happening now and next.
I don't just clock out after delivering your draft - I'll come back for a pre-launch proofread (whether it's with the designer you already hired, the one I help you find, or for your DIY site) to ensure absolute perfection.
They say you can't see the forest for the trees.
And while I don't know who "they" are (or really, anything about the outdoors), I have to agree.
Technical aspects of website copywriting (like user experience, SEO, and skimmability) aside - writing about yourself and your own business is HARD. You’re so close to it, you can’t always tell what’s obvious and what needs to be explained, what’s compelling and what’s just noise.
Sometimes, you NEED to pull in an expert who can get to know you and your ideal clients incredibly well, weave your personality into a proven framework for guiding readers to your inquiries, and get it done right - so you can stop stressing over your site.
And if you'll have me, I'd love to be that expert for you.
01.
Book A Discovery Call
After you reach out, I'll send you my scheduler to book your no-strings-attached discovery call, where we'll talk about your business, your website, what's working, what's not, and what I can help you do about it all (hint: a lot!).
Then, I'll send you over a custom proposal with everything we chatted about - just accept the proposal & submit your deposit to officially book your project!
02.
Do Your Homework (Automatic A+, BTW)
Before we start your project, I'll send over a website copy workbook for you to brain dump into - and I do absolutely mean brain dump, because messy notes, screenshots, and "can we figure this out on our call" are ALL top-notch answers here. I cannot stress enough how much I love being the human detangler for your thoughts. Give! Me! The! Mess! And let me take it from there.
03.
Have Your Kickoff Call
It's time to officially start your project - YAY! We'll put our heads together on a 60-minute kickoff call to talk through literally everything, from your brand voice to perfectly positioning your offers to your overall site strategy.
And of course, all of our calls are strictly come-as-you-are, whether that's snacking, tired, hyperfocused, overcaffeinated, or covered in kids.
04.
Review Your Draft
You'll receive your complete copy draft just 2-3 weeks after your kickoff call, with a detailed video walkthrough of each page. From there, you'll leave comments and edits (and several 😍 emojis). We'll also meet on a live review call to go through your draft together, and your perfectly polished final draft will be ready to go within a few days.
05.
Ride Off Into The Sunset
Whether you're handing your copy off to a website designer or DIY-ing it - I'm still here to be a source of support! I'll stay on call for any questions about formatting, do a final walkthrough & proofread before you launch, and aggressively comment my love for you and your business on all of your launch posts (in all caps, with too many exclamation points).
And of course, I also stay an email away for any copywriting needs you have as your business grows.
here's how it's going down
"Working with Amy has been nothing short of life-changing for my business!"
"After we launched my website, I began seeing organic traffic immediately - the night before we even hard launched the site, I had someone sign up for my course! In the 6 months since that launch, my website has continued to grow in organic traffic and I have had a 5-figure revenue from my course. The ROI is tangible, and I would do it all again in a heartbeat."
Hope Lima
Educator
Frequently Asked Questions
Once we start your project, it'll only be about 2-3 weeks before you have a final draft in hand, ready to design & launch! It may be slightly longer for more deliverables (like email sequences, additional pages, etc) - but not by much. I do typically book out 2-4 months in advance, so I recommend reaching out to schedule your project as soon as possible!
I only write complete websites (and standalone sales pages for courses, programs, memberships, etc) because a fragmented approach to your site strategy won't give you the results you're looking for. Your readers and Google don't consider each page individually; they move through your entire website and make decisions as they do - and I want each page to exceed their expectations, so they confidently book, buy, or inquire.
Yes, I do! My typical payment schedule is: 1/3 of your total project as your non-refundable deposit to hold your spot, 1/3 due at project kickoff, and 1/3 due when you receive your draft. If that doesn't work for you, I'm happy to chat about a customized payment plan - let me know on our discovery call!
If you made it this far, I'm going to guess you have questions.
(Or you're one of those aggressive scrollers who skims the entire page first - Same)
I firmly believe that any investment in your business should be a resounding "HELL YES!" - so if you're wondering how website copy can benefit your specific business (or just want to feel out the vibes before we make it official), submit an inquiry and I'll reply ASAP!
