How to Choose Between Showit vs. Squarespace in 2024

Website Tips

July 1, 2024

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Website Tips


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Brand and website designer + copywriter for wellness pros who want to stand out & shine online.

Hi! I'm Amy.

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If you're reading this post – I'm going to guess you need a website.

And not just any website – but one that boost your traffic, catches the eye of dream clients, and generally makes your life easier.

Which means that today, we're talking about the notorious battle between Showit vs. Squarespace for “best easy website builder” – and why I think there's room for both in this conversation.

1, 2, 3, let's go *bestie*

But first, the burning question: Why is this post just about Squarespace and Showit?

I am both a Showit Design Partner and a Squarespace Circle designer, meaning I have been recognized for my experience in using both platforms in client projects. And for the businesses I work with (namely service-based small businesses like private practices, coaching businesses, and similar), one of these two platforms is usually the perfect fit. 

Choosing a website platform is really about deciding what features you need and how much work you want to put into setting it up (or hiring someone to do it for you) – so I’d encourage you to read this post with your unique business in mind, and ask the golden question: Do I need this feature in my business?

Showit vs. Squarespace: What’s the difference?

First, let’s run down what’s similar about Showit and Squarespace – because thankfully, it’s the features I think are non-negotiable for a small, serviced-based business.

Both Showit and Squarespace provide hosting (unlike, for example, a self-hosted WordPress website). They’re relatively simple to learn (minimal to no code needed to achieve straightforward designs), and you can build a great site on both.

Because they provide combined design capabilities, site hosting, and security through an SSL certificate, both are excellent options for service-based businesses. 

Showit vs. Squarespace: Design & User Interface

One of the main differences between the two is design capabilities. Showit absolutely wins in this category for not only giving you full design freedom, but by doing it without requiring custom code.

Design Capabilities

Showit’s design app is very similar to using Canva – it’s entirely drag and drop, and you can easily rotate, stack, and adjust elements like your images, text, and shapes. This makes it really (like, really) easy for you to execute whatever you have in mind.

On Squarespace, you still have a very high level of customization – but it’s more likely than not that you will need some code in order to execute it. For example, uploading your own custom font to Squarespace requires code, and you would need to know how to find, customize, and install it.

Mobile Website Design

Since over 50% of website traffic comes from mobile browsers – let’s talk about how Showit and Squarespace sites look from a phone!

Both platforms allow you to adjust your website from a desktop and mobile view – an absolutely crucial feature – which means that with both options, you can create a website that looks great on any screen.

However, Showit’s mobile design features take the cake here – because you can separately format items so that they look different on desktop and mobile screens.

For example, you can create a text blog that’s formatted in a certain font on desktop, and then have it appear in a different font or color on mobile.

You can also turn design elements on and off on desktop and mobile separately. If you have an image on your desktop site that takes up too much room on a smaller screen, you can simply toggle it off and hide it on mobile.

Want to actually *see* what I'm talking about? Bop on over to this post about mobile design on Showit!

Showit vs. Squarespace: Integrations

Much like Showit wins for ease of customization, Squarespace absolutely wins for ease of integrations. Squarespace has its own email marketing platform, e-commerce, and blogging – while partnering with companies like Acuity to offer services like scheduling with minimal work on your part.

It’s worth assessing your business structure and how you actually use features, though – because Squarespace is probably adequate for very very (very. very.) basic email list building, but a dedicated email platform like Flodesk or Kit (formerly Convertkit) is more capable – meaning you'd probably end up with a service like this regardless of where you start your site.

And while it doesn’t have e-commerce built-in, there are a lot of options to sell through your website (Like Thrivecart or a checkout link using your email provider) that will work well if you just have a few products to sell. For example, I sell all of my website templates through Thrivecart and have them listed on my Showit website.

Showit vs. Squarespace: Blogging

Showit partners with WordPress to manage your blog content. You create your posts in the WordPress backend of your website (created for you by Showit if you choose a blogging plan), then when it publishes – it publishes to your Showit design.

Related post: The Ultimate Guide to Blogging with Showit & WordPress

On an advanced Showit plan, you’ll also be able to install any WordPress plugin – drastically increasing the functionality of your site and blog. This is a technique some Showit users use for basic e-commerce (like the plugin WooCommerce). 

With Squarespace, you blog right into your website and can easily add blocks like products to your post. 

Both platforms allow you to adjust your post metadata (like your SEO page title and description) easily within the post, and both have the option to add plugins that give you more feedback on how well your post is optimized for the keyword you pick. (For Showit, you’ll want Yoast SEO. For Squarespace, check out SEOSpace!).

Best Platform for Basic Blogging

If your aim is to blog resources for current clients, both Showit and Squarespace will work well!

Best Platform for Advanced Blogging

If you want to really get serious about including blog posts in your SEO strategy, or converting website visitors into clients/customers: Showit’s the winner – and yes, I’ll tell you why.

Showit boasts:

  • A much wider variety of available tools to help you optimize posts (like Yoast SEO)
  • A more robust design interface that lets you easily customize the way a blog posts looks – including a blog sidebar and additional sections (for things like lead magnets). This is crucial for client conversion and easy updating of all blog post designs at once!

I could go on and on and on and on, thx Journey about the power duo that is Showit and WordPress for blogging, but what you need to know here is that there’s a pile of strategy that goes into a blog design beyond writing the content – and Showit makes it not only possible, but easy.

Showit vs. Squarespace: Pricing

The Squarespace personal plan and basic Showit plan are most easily compared, and come in at $192 and $228/year, respectively (if you choose an annual plan). If you pay monthly, the difference is only $1/month.

That being said, choosing a website platform that suits your actual needs likely makes up for the price difference in both time and miscellaneous budget (you’re going to spend so much more of both if you choose poorly, then have to cobble together solutions out of plugins, external support, and other subscriptions).

My clients always ask…

If Showit is so great, why haven’t I heard of it?

Well, if you’re reading this blog – you’re probably a wellness provider, private practice owner, or other health/mental health-adjacent business. Showit was originally created to be a design platform for photographers, who need highly aesthetic websites but had limited options for making that easy at the time. And now, its popularity is (deservedly) growing for all industries – because everyone loves a beautiful AND functional site.

No, seriously – my clients love Showit. Browse recent launches on Showit here!

Does “advanced analytics” give Squarespace an edge?

This is one of the features Squarespace highlights in their business plan (and beyond), and while it’s convenient to see your analytics right then and there – I’d argue that it’s not a tipping point. While Showit doesn’t have built-in analytics and you’ll have to connect it to a Google Analytics account, I actually recommend doing this for Squarespace sites as well.

Yes, Squarespace has native analytics – but:

  1. They’re relatively basic. Yes, they’re easy to understand – but it’s because they’re streamlined and you’re getting much less data than with Google, and
  2. We don’t use Squarespace to search for content – so best to get analytics straight from the source
  3. Any SEO/Google Ads specialists you may work with in the future are going to want Google Analytics data, and it never hurts to collect it!

It’s super easy to connect Google Analytics to both a Showit and Squarespace site – and this is the route I take with all projects.

What’s it like to switch from Squarespace to Showit?

NGL, it’s an undertaking – but really, changing softwares always is. Because there’s so many customization options with Showit (especially compared to the straightforward Squarespace design app), most of my clients and template customers feel pretty overwhelmed at first – until they actually get into their website and play with it. Then, it’s typically love at first click!

Here’s what I typically tell my clients:

  • If you can use Canva, you can use Showit.
  • You also had to spend time learning Squarespace at first – and in business, your zone of comfort is rarely where growth happens.

I use Squarespace for both my website design and my domain. Do I have to move my domain to switch to Showit?

Nope! Squarespace Domains is a separate entity and separate subscription from the Squarespace site builder – I often connect Squarespace domains to Showit websites for clients! It’s really easy, and avoids a domain migration.

The Bottom Line

You Should Choose Squarespace If…

  • You’re designing your own website, from scratch.
  • You want an all-in-one solution with built-in e-commerce and email marketing.
  • You prefer having a variety of integrations available with minimal setup.

Try Squarespace here!

You Should Choose Showit If…

  • You want full design freedom without needing to code.
  • You want to get serious about getting organic traffic from your blog posts.
  • You want to launch quickly with a website template, or explore a fully custom design.

Get a risk-free, 14-day trial of Showit (no card required) here!

What to Do After Picking a Website Builder

  1. Make a plan for getting your website live. Whether it's hiring a pro, choosing an easy-to-customize website template, or going the full DIY route – this needs to be one of your first steps, because it will guide the rest of your project!
  2. Craft & curate your content. You'll need: copy, images, and a deep understanding of your audience to create the perfect, conversion-focused site! Browse my guide to planning a brand photoshoot here, my favorite stock images here, and brand design services to help you stand out here.
  3. Actually do the thing! (Or relax while someone does it for you)

Hi, I'm Amy - brand and web designer, copywriter, and all-around small business hype girl.

Is it an About section cliché to tell you I'm so glad you're here? Yes. Is it true? Also yes.

If you're a wellness provider (think: PT, OT, RD, LCSW) with a new or growing private practice - pull up a chair and get comfy. Through elevated design and compelling copy, I help wellness pros transform their sites into conversion-focused online spaces that feel like them & speak to their dream clients. 

more about amy

(Also responds to "who wants ice cream?" and "momineedasnack")

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