Copywriting Case Studies
Time to cozy up with your new favorite reads.
like enemies-to-lovers, for you & your website.
Your voice is my specialty.
I wouldn't say I'll steal your voice (it's giving Sea Witch) but replicating your voice flawlessly is kind of my thing, because when your website sounds like a natural extension of you, your readers feel like they're truly meeting you for the first time.
It also needs to say everything your ideal clients need to hear, answer their questions before they can even ask, and create a sense of urgency and excitement to reach out and get started. And beyond that, your copy is a key player in being able to raise your prices, get more traffic from Google, and successfully launch new offers...
I could go on, but I'd rather just SHOW you how it's done!
First up on your TBR list
*to be read, of course
*
For the record, I'm obsessed with each and every one of my clients (they're all my favorite!) — but here are some of the best behind-the-scenes copywriting case studies in my portfolio.
How Rebecca went from Overexplaining & Underbooking to Effortless 5-Figure Project Contracts
Filed Under: Website & Sales Page Copy
One of my very favorite things is figuring out how to message and position ~unconventional~ offers, and writing the sales page for Rebecca's design and marketing retainer was one of my favorite challenges to date — especially since it's now helping her book clients with minimal convincing, on repeat.
The Website & Sales page Copy That Let Hope Quit Instagram AND Increase Course Enrollment
Filed Under: Website & Sales Page Copy
Hope's project will always be extra-special to me, because I also designed her website, wrote her welcome sequences, and created an entire launch sequence for her course — it's the perfect example of what can happen when you use good sales copy to support your full-funnel marketing strategy.
Using New Website Copy To Finally Start Turning 139k+ Instagram Followers Into Excited Clients
Filed Under: Website Copy & Messaging
If you've built up a social media following and aren't quite sure how to leverage it, let me spoil the plot: it's making your website copy better. Abbey's success is proof — *and* it's proof that good copy can still make you good money, even without custom website design (she DIY'ed!).
You know the people who stroll into your life, feel like you’ve known them forever, and just settle in in the best way? That’s Jess. I think we *technically* met on Threads first, but quickly slid into each other’s DM’s and started chatting on the regular – so you can imagine my (over the top) […]
Michelle Marie Studio offers brand and website design for businesses and personal brands who want to embrace slow living without stifling their growth.
Jessica Harris is a business coach for therapists who specializes in helping therapists transition their private practices away from an insurance-based model (and focusing on cash-pay clients instead).
Meet Mckayla of The Comma Mama Co. – your new favorite SEO expert, blog writer, and Halloween-obsessed ghostie girl. She’s one of those people you simply can’t help be a little obsessed with (and I don’t know why you*wouldn’t* want to be obsessed with someone who dresses up like a ghost for the entirety of […]
Never in my whole entire life have I been as excited to receive an inquiry as I was Casey’s – we’ve been Internet Friends™ for months, have kids the same age, and she’s a go-to referral for me when my clients need a refined, organic brand or custom Showit website… And I about flipped out […]
SC Books Co is a small business bookkeeping firm based in Los Angeles, CA with a passion for making numbers easy. We worked together on website copywriting and fresh email sequences to help Vanessa book clients on autopilot – here’s how.
Bud to Bloom Play Therapy is a play-based therapy practice in St. Louis, MO serving families with children aged 0-18 (now, with fresh website copy and some major SEO flexes).
Lisa McGlothlin is an eating disorder dietitian in Monterey, CA with a big heart, bold personality, and now – kickass website copy that conveys it all.
Hi, I'm Amy!
I'm who you call when you're sick of the "hard sell" AND sick of selling feeling so hard.
I specialize in feel-good messaging that leads to feel-good sales, inquiries from clients you're excited to collaborate with, and finally feeling comfortable and confident in your business.
I'm absolutely honored that you stopped by my portfolio, especially because it means introducing you to my clients — awe-inspiring business owners who are equally invested in growing their businesses and using them to do good. And now that you've gotten to meet some of them, there's only one question left...
website copywriter
messaging specialist
chronically extra
Your skill is incomparable — let's make sure your impact is, too.
Whether your business is in the planning stages or hitting its stride, I'll make sure your clients know exactly how valuable your expertise is from the second they click onto your website — so making it official feels like a natural, effortless next step they can't wait to take.
