Attention, campers!
You've officially said:
“I don’t know how to talk about what I do!"
for the very last time
Words are hard, but they don't have to be! With this messaging and website copywriting group program, you'll finally have all the right words (in all the right places) to help your ideal clients feel seen, supported, and ready to book - on a website that does the talking for you.
early bird enrollment begins 11/10 - join the waitlist for $400 off!
Before you ever meet a client face-to-face, they’re doing their digital due diligence and scoping you out to see if you have the combination of expertise, proven results, and vibes they’re looking for.
And unfortunately, what feels incredibly complicated for you (coming up with the right words to convey all that you can give them) is incredibly simple for them:
If you can't talk about your offers, you’re going to lose your place in the conversation to someone who can.
If your words don't make them lean *in*, they're already moving *on*
Cornerstone
of your *entire* marketing strategy.
Your message is the
And because your website is the first place people look for that initial “vibe-and-vision” check – you absolutely CANNOT afford for it to miscommunicate your value, leave their questions unanswered, or leave them thinking you’re anything less than exactly what they’ve been looking for.
“Write like you talk!”
But if it was THAT easy, you wouldn’t be *here* right now.
And of course, by “here” I mean:
Everyone tells you To just
Desperately swiping hooks, scripts, and prompts – only to spend hours on content that sounds like everyone else’s and doesn’t do anything.
Spiraling every time you scroll, because all you can see is other people celebrating business wins (new clients! more sales!) that should be yours, too.
Struggling to book the right clients – who remind you why you started your business in the first place (not the ones who make you wish you hadn’t).
You know you want:
You might not even have the words to describe what's *not* working, but
Less red flag clients
Who don't get what you do, want to tell you how to do it, and are never happy with anything you try. 🫠
Less explaining
About how you work, what you do, your prices, your process, and how completely invaluable you are.
Less convincing
Your website should (and will) do that for you - so your clients are at least 90% sold before you get on a call.
And ALL of that is possible, in just 8 weeks - because I'm taking the brain freeze and overthinking out of the equation and staying RIGHT by your side for the whole entire trail.
from "Lost in the woods"
Leading the trail
to
01 / Get the lay of the land
You'll start each week with short, to-the-point lessons and recorded videos that walk you through what we're working on, the strategy behind it, and how to bring those messaging + writing skills into your website (and beyond).
Camp Cornerstone takes the "ugh, what do I even say about this?!" out of writing about your services, and gives you the flexible structure, community, and expert guidance you need to finally stop sounding like everyone else and built instant credibility with potential clients, right on your website.
Each week, you'll...
02 / Chart your own trail
Every! Single! Week! has specific activities and homework you'll do to 1) start defining your audience and writing your copy, and 2) give you a clear sense of "done-ness" (instead of letting your copy continuously hang over your head, like you have been).
03 / Lean on your new camp besties
Have a question? Bring it to coworking or throw it in Slack. Want to test a concept? Ask the whole cabin to chime in. Need eagle eyes to edit your draft? Submit a materials review to me! You done feeling alone with your copy, because you're done going it alone with your copy. Siri, play "We're All In This Together."
What's included // What's included // What's included // What's included // What's included // What's included // What's included // What's included
Detailed Video Lessons
To help you finally find the right words to describe what you offer, in a way that makes your dream clients lean in and listen.
Weekly Campfire Coworking
Whether you use coworking for questions, accountability, or vibes - you don't have to do it alone!
Slack Support
(M-F)
So you feel completely supported (and never stuck) while exploring your audience, positioning your offers, and writing your site.
Website Copy Template
A plug-and-play website copy template that makes it MAKE SENSE, and ensures you don't miss a single opportunity to convert readers.
Unlimited Material Reviews
No, really - the only thing you're limited by is the (unfortunate) fact that I do have to sleep. All requests completed within 3 business days!
Bonus
Resources
Including access to Scout, the Camp Cornerstone content repurposing GPT and access to Search Party, my SEO workshop with Mckayla of Comma Mama Co!
Week 1
Audience Trail Markers
Building trust with potential clients isn't as simple as saying "I get you!" - but it also doesn't have to be hard. We'll start by figuring out how to make your audience feel perfectly seen and supported by your messaging, so they have confidence in you before you even meet.
Week 2
Trail Guide Groundwork
Your expertise is a BIG DEAL - but if you can't explain what sets you apart (and ahead!), it'll be hard for anyone else to see it that way. This week, you’ll learn how to put language to the why behind what you do, so your readers become immediately invested in it and you.
The camp schedule
Week 3
The Offer Outpost
Your offers are kind of the whole point - so we'll dive into your signature services (you'll likely have time to do up to 3 in this group - but remember, you have lifetime access to the curriculum!) and help each one stand out for all the right reasons.
Weeks 4-7
Campfire Copy
Gather round (and grab a s'more) - it's time to write the most essential pages of your website! We'll translate all of your research + messaging into copy for your Home, About, Services, & Contact pages that guides readers from "just exploring" to becoming your newest favorite clients.
Week 8
Cabin Catch-Up
This week is your built-in breather - a chance to tie up loose ends, revisit anything you didn’t get to, and use that unlimited Slack support, babyyyyy! Whether you’re catching up, cleaning up, or just catching your breath, this is your time to settle in, get cozy, and finish camp on your own schedule.
It's time to let your website do the talking - and booking - for you.
Our next camp session begins January 20, 2026
In just 8 weeks, you'll have conversational, conversion-focused, you-coded messaging for up to 2 signature services, plus conversational copywriting for the essential pages on your website - all working together to sell your services before you ever get on a discovery call.
This group will give you both - because skipping steps means losing sales.
Your copy can only go so far without good messaging to build on - and your services page is limited if your other website pages don't support what you're saying, too. You can't separate messaging from copywriting from website strategy - so we're not going to! I'm taking all of the frustration and confusion out of the entire process, so you walk away with completely refreshed website copy and the skills you need to find the angle for ANY offer you want to sell.
Your trail, your tempo. 🥾
Whether you're the "sprint through and get 'er done" type of business owner, working around a day job, or finding time outside of your day-and-night job (keeping kids alive, of course) - YOU CAN MAKE THIS WORK!
Your camp schedule is purposely designed to be open-ended and flexible. You'll receive access to ALL of the resources in January before we start, so you can breeze straight through or take your time. You'll also have lifetime access to the resources, even after your camp session ends - so you can use it all again and again on future offers, site updates, or messaging moments.
Hi! I'm Amy
Meet your camp director
As a website copywriter and messaging specialist, I spent literally all day being told how HARD it is to write your own website and hit the perfect balance of ~conversion-focused~ and "sounding like a real person."
I'm here to help you get out of your own way and into your ideal clients' heads, so you can finally talk about your business and offers in a way brings you the confidence, clients, and chill you're craving.
I won't let you mess this up - or get stuck.
You can't "get it wrong" during Camp Cornerstone, because I won't let you. With access to me via Slack and weekly coworking sessions, none of your questions will go unanswered - and I'm always there to swoop in with an idea, a re-frame, or an edit when you need it.
Worried about getting it "right"? Don't.
Camp cornerstone was created just for you if you're...
Stop hustling so damn hard for every single client
Enjoy your discovery calls, instead of feeling like you're on the stand for a cross-examination
Stop justifying your prices - and eventually, raise them, because your value will be immediately clear when readers visit your site
Feel less frantic and more sought-after, with clients that are enthusiastic about booking your services
"Know, like, and trust" is great for making friends - but not booking clients.
I mean, people DO need to know, like, and trust you before they inquire - but they also need to have complete conviction that you're who (and what) they need, plus the sense of urgency that gets them to actually hit "inquire."
When your website has the substance they're looking for and your message is evident across every platform, reaching out feels completely natural to them - and you can:
Frequently Asked Questions
The total time varies by week, but you can expect to need about 2-3 hours per week for the duration of this group (8 weeks). The curriculum is designed to help you make decisions quickly, without compromising the quality of your messaging or website copy.
You'll have access to me via Slack for the duration of the program, and I'll send a Loom video for any major copy reviews - so you get both questions answered *and* content audits, just for you. While this program does not include 1:1 calls and I won't be creating website copy for you from scratch, I will be able to give you wording and concept ideas as you send in what you're working on - so rest assured, you'll be completely supported as you work through the program!
For time and simplicity's sake, Camp Cornerstone is focused on helping you create messaging and website copy for 1-2 services. However, everything you learn here can be applied to finding a selling angle for any offer (whether it's new services in the future, courses, products, or other ideas).
A website copy template can help guide what you write and where you write it, but doesn't go in-depth into why you choose the words you do, or how to make sure your message resonates with your *exact* target audience. This is a messaging AND copywriting group - so you'll learn how to dig into data- and research-backed ways to market to your specific audience, then translate it into higher-converting website copy. Because we're starting with your audience, you'll also be more able to repurpose your research into content across ALL platforms (like Instagram and Threads), not just your website!
YES! This program was designed to take the intimidation and guesswork out of writing your own website, and will help you go find the right words straight from your ideal clients' mouths to do it. As long as you have some client reviews or past client experiences to pull from, the willingness to learn and get your hands messy, and a mentor and guide to help you answer questions and edit (hi, it's me) - you're ✨ golden! ✨
Marketing-focused messaging and website copywriting are different (but still related!) skills from creative writing or social media content creation - so yes, you'll still see significant benefit from going through this program! I'll show you where on your website to write what, so your site has all of the right words, in the right places, at the right time (AKA, when your readers are discovering them based on how they use your website).
Weekly coworking will be held on Tuesdays, at 12:30 pm Central time (beginning the week of January 20). To make coworking more accessible to those in greatly different time zones, there will also be four BONUS coworking sessions on Thursdays at 7:00 pm Central time - use this time zone converter for the math in your specific location if you need!
Whatever service you're selling, you'll need words to do it.
I'll help you find the ones your ideal clients are using, and seamlessly translate them into messaging + website copy that makes them feel completely seen, at home with you, and ready to get started.
Still have questions? Slide into my DM's!
"Even if your copy is 'good,' is it good enough for you? If no, you need Amy."
Mariah Scrivens, Copywriting client
"I didn't want fine. I wanted 'drop your jaw to the floor, smack your butt, and say yee-haw' - which is what I got with Amy."