You know you want good SEO, and that hiring it out isn't in the cards right now — but every single resource you find assumes you already know your SEO vocab, doesn't actually tell you what to do (in what order), and ultimately leaves you feeling more seasick than confident in your site.
There are a lot of things you can do to help your website get found online. In fact, there's so many that the question we hear the most often is, "Where the hell do I even start?!" (typically followed by getting overwhelmed, shutting your laptop, and telling yourself you're just fiiiiine needing to constantly post on socials to get seen, because it feels easier than learning SEO) — so let us make it easy:
Before your website can show up in searches, it needs to have the right words.
Specifically, the right keywords (the words or phrases your ideal clients are typing into Google while they look for you), used in the right way (strategically on your pages to make sure Google understands what your site is about).
Short, no-bullshit lessons to help you feel confident in choosing and using keywords to get more of the right people on your site
A smart keyword brain dump cheat sheet to help you stay effortlessly organized and 100% sure you pick the best possible keywords
SEO-focused copywriting prompts to help you write strong headings & other snippets that help Google understand and fall in love with your site
Links for our favorite tried-and-true (and free!) SEO tools to make the process of optimizing your site easier and more effective
BONUS! An AI prompt you can use to train your favorite robot to write perfectly optimized, conversational metadata so you don't have to!
BONUS! Google Analytics & Google Search Console tutorials to help you get set up for success and track your site's progress over time.
And in just one hour, we're going to teach you the real keyword research methods we use with our SEO and copywriting clients to get them more traffic, more clicks, and more sales.
Here's how we'll help you get your site seen, without losing your mind
Keywords are, well, the key to getting seen for the right things, by the right people. We'll break down the different types of keywords, teach you what makes a "good" keyword, and make it easy to build (and narrow down) your list of options.
Unfortunately, you can't just throw keywords on your website & call it a day — without knowing exactly what your ideal clients are searching, your SEO efforts will go to waste. We'll teach you how to figure out which keywords are both what your people are Googling and worth your time to use, so your pages don't get buried below bigger sites.
After you've chosen the right keywords, you'll need to use them on your website in the right places (and in the right ways) for Google to understand what your website is about and start sharing it in searches — we'll give you a simple checklist + all the tutorials you need (including the details most resources leave out) to do it.
We're teaming up to teach you a simple way to get more traffic to your website for one simple reason: because it SHOULD be simple to learn SEO basics.
Inside Search Party, we're giving you the cheat codes you need to make SEO easy and to see results from your DIY efforts.you deserve and require better than confusing tutorials, vague SEO tips that don't work, and having to constantly post on socials to get eyes on your business.
A new business owner who wants to start their website the right way, setting it up for long-term SEO success
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Starting to take SEO seriously, and ready to make simple changes to your site that pay off in a HUGE way
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A website designer or copywriter who wants to increase the value of their projects by incorporating keywords
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Tired of only getting inquiries when you're creating constant content, and want more low-lift consistency
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So over all of the SEO resources that throw you into the deep without stopping to make sure you actually get it
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Ready for more of the right people to see your website, your services, and how freaking COOL you are!
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Honestly? No — but it IS one of the first and most important things you'll need to do. Keywords are, well, the key to making sure other SEO efforts (like getting more sites to link to yours, or blogging) actually pay off, because they're what give Google the context it needs to understand your site and show it to other people.
It's THE perfect starting place if you're overwhelmed by SEO, or don't want to (or have time to) learn 1,000 new skills just to get lackluster results.
There are a few additional tools we recommend or will give you access to (like our keyword brain dump tracker), but they're all FREE (including our favorite keyword research tool for beginners). We want this to be accessible and not at all overwhelming for you!
HELL YES IT SURE IS! We created this entire workshop for beginners to SEO, so you can learn how to improve your own SEO without having to learn an entire second language or becoming an entire IT department.
Because this is a pre-recorded workshop and not a live/group one, you will not automatically receive any feedback or individual support from us. However, we both offer strategy hour/consulting calls if you'd like more 1:1 help!