Your website copy is… okay. Maybe even good! But is it good enough for you, and the standards you hold your business to?
And more importantly, is it good enough to let you skip the small talk and get right to the “OMG, how soon can you start and why does it feel like we’ve known each other forever?!” conversations with the clients you want to be booking?
Even if you have tens of thousands of followers, a flawless word-of-mouth reputation, or a constant stream of comments about how much people “just love your stuff!,” your website copy is what gets clients from browsing to booked - and if it doesn't measure up, you'll spend forever trying to keep up.
It's about more than just your website —
Copy has the capacity to simplify your entire business.
As a copywriter, of course I want to make sure you know the big-picture benefits of having great copy on your website (who wouldn't want to talk about how it can help you get more clients you love?!) — but beyond the inevitable inquiries and bookings, it's really the unexpected effects of copy that leave my clients feeling completely relaxed and secure in how their website contributes to their whole business.
it's the little (big) things, like...
Having FUN with content again and seeing better results from it — because your website is handling the "follower-to-fave-client" process for you, and you don't have to cram a whole sales funnel into every caption.
Exclusively working with clients who trust you from the get-go, and respect your boundaries, recommendations, creative process, and pricing.
Feeling more confident, period — in sharing your website, in getting on discovery calls (the sale is basically made for you now), in raising your prices and knowing that people will still inquire — all of it.
Never finding yourself at a loss for words again, because you have a cheat sheet for talking about each of your offers and insight into what resonates with your people, gets their attention, and makes them want in.
I want to help you let it be easy.
Easy to say "I'm not going to post if I don't feel like it," and mean it, because your website is still working when you're not. Easy to fill your offers with clients who don't make you feel like you're working at all. And of course, easy to carve your own path with your business instead of feeling like you're constantly trying to follow someone else's.
TL;DR:
"Stop wasting time and hire Amy already. Everything she does is amazing, and the investment is worth it 100x over."
"I feel so, so, SO confident sending people to my site knowing that they’re going to read exactly when they need to in order to make a decision. There’s no more second guessing or overthinking. Amy made the process super simple and fun, but ultimately she’s just great to work with as a human being and makes you feel comfortable, heard and cared for. She’s a mind reader, I swear."
Casey Kuhr
"Amy fucking NAILED it."
"What set Amy apart was her ability to see not just what I do, but how I wanted to show up for my clients. She understood exactly what I was trying to accomplish – and more importantly, who I am as a person. If you're considering working with Amy, just know that she'll get you in every way that matters. Whatever goal you're trying to accomplish, she can make it happen."
Jess Zierer
"I'd worked with 3 other copywriters before - and working with Amy was the first time I received copy that was truly above & beyond what I could do on my own."
"When we started my project, I just felt a complete exhale of relief. The copy I got back needed zero revisions. Finally, I felt like my investment in copywriting had paid off because she clearly knows her stuff (including SEO), and also knows how to make copy sound like the brand she's working with. Amy's an actual gem."
Mariah Scrivens
01
Website Copywriting
For business owners who are tired of selling themselves short on their website!
Starting at $5,400
Brand & audience Analysis
Deep, meaningful audience research & up to 5 past client interviews
Search Engine Optimization
SEO keyword research and implementation (plus metadata)
Website Copywriting
Starting at 6 pages of refreshingly relatable website copy
Brand Messaging
A highly usable messaging cheat sheet to help you sell across platforms
Design-Ready Drafts
Wireframed (pre-formatted) copy & collaboration with your designer
Including Showit web design, blog posts, and email sequences
Optional Enhancements
02
Sales Page
Copywriting
For creators of high-ticket, one-to-many offers who want to sell on repeat.
Starting at $2,900
Brand & audience Analysis
Deep, meaningful audience and market/industry research
Search Engine Optimization
SEO keyword research and implementation (plus metadata)
Sales Page Copy
Long-form sales page copywriting, perfectly positioned for conversions
Offer Messaging
An offer messaging cheat sheet to support your launch + sales
Design-Ready Drafts
Wireframed (pre-formatted) copy & collaboration with your designer
Including sales funnel copywriting, launch emails, and sales sequences
Optional Enhancements
^
Want a peek at the brands I've written for lately?
Women's Health dietitians
play therapists
Course Creators
Business Coaches
Career Consultants
Financial Planners
Bookkeepers
eating Disorder Dietitians
Lactation Consultants
Email Marketing Specialists
Brand & Website Designers
Cybersecurity Experts
Packaging Designers
Fractional Financial Controllers
Social Media Managers
Cooking Instructors
Public Speakers
Healthcare Educators
When it comes to copy, all I do is win.
Curious about the ROI of website copywriting services? Here's a taste of what you could be celebrating right about now:
^
you'll
Sold-out course launches & students through SEO
"After we launched my website, I began seeing organic traffic immediately - the night before we even announced my new website copy, I had someone sign up for my course! In the time since that launch, my website has continued to grow in traffic and I've had increasing revenue from my course. The ROI is tangible, and I would hire Amy again in a heartbeat."
Hope Lima // Website Copy & Design
Ranking #1 On Google & Booking More Clients
"If you're thinking about hiring Amy - DO IT! It's so nice to have guidance from someone who is knowledgeable and easy to work with. We needed new copy to help our ideal clients find us, and Amy captured our voice and mission so beautifully. It's playful, compassionate, and everything we embody (and helped meet our goal of ranking higher for keywords)."
Jasmine Berger // Website Copy
Finally Turning Followers Into Booked Clients
"I've been having *great success* (Borat voice) with our new copy! First client to come in from Google, new dietitian to the team getting 18 clients within her first 1.5 weeks of working with us (when it usually takes ~2 months to get someone to 15 clients), adding a total of 29 new clients to our calendars as a team, and receiving a LOT LESS questions around pricing/what sessions look like/what we offer, etc."
Abbey Roberts // Website Copy
Looking for more examples? Right this way!
Your website is in the best of hands with me.
*places hand on kindle, makes a solemn vow*
As a website copywriter with a background in website design, a deep understanding of how people actually USE websites, and an actual inability to sleep if something isn't done RIGHT - I've got your copy covered, and I can't wait to collaborate with you.
^
No more stressing over your site - leave it all with me.
Redoing your copy should be EXCITING, not overwhelming! I'm here to help you think through everything when it comes to your copy (including how it'll look on your website and how to position your offers), and make the entire website process CHILL.
Wire-Framed Copy
Whether you're hiring a website designer, DIY-ing, or adding Squarespace or Showit website design to your website copywriting package: THIS is the secret to a perfect final product.
I'll anticipate everything about how users actually navigate your website, write copy that guides their experience, and hand over pre-formatted copy that transitions seamlessly to design.
~Flawless~ Communication
- YOU, of course!
- Your past clients, when I interview them to uncover the exact words that resonate with your audience
- Your website designer, brand designer, or other members of your team
The Boring (To You) Shit!
SEO keywords? Researched & used correctly.
SEO metadata (page titles & descriptions)? Perfectly written - just copy/paste and get more traffic.
I handle EVERYTHING, right down to the microcopy that goes on your website's buttons.
Making It YOU
Feel free to call me a mind-reader, psychic, or "a little scary!" like my past clients - all you need to know is that I'm working some magic BTS to make sure your website is incredibly, undeniably YOU.
Before website copywriting services, your client-getting process looks like...
Trying to call your people to action in every post, only to wonder why more of the RIGHT people aren't taking the next step with you.
Having to explain (and re-explain) what's included in your packages, how to get started, what to expect, and and the payment plan vibes... plus accidentally forgetting a detail here and there that lead to awkward "I forgot to tell you!" moments later.
Feeling like you've been called as a surprise witness at your own trial on discovery calls, and having to justify every. single. thing about your work and the process.
Occasionally booking a dream client and wishing everybody was like this - then chalking it up to a fluke, because there's no way to actually clone them...right?
Only seeing a return on your marketing efforts when you're putting in active effort and posting constantly (which is getting old realllll fast).
Before website copywriting services, your client-getting process looks like...
Knowing you can take a break every once in a while, because your website is continuing to get you found & booked whether or not you're posting constantly, OR
Having more time to chase down ideas for new offers, content, and improvements - for the same reason (in case you, like me, are bad at taking breaks)
Feeling completely comfortable and in your element on discovery calls with the knowledge that people already get the vibes, and a hard sell isn't required
Booking clients you love, at the prices you set, with the boundaries YOU want to hold - because they're invested in working with you and you only, and happy to follow your lead
Honestly, just having more FUN in your business! You'd be surprised at how much creativity and enthusiasm my clients rediscover once their website is off of their Worry List (they certainly were).
And while I don't know who "they" are (nor am I outdoorsy by nature), I have to agree.
Sometimes, you NEED to pull in an expert who can get to know you and your ideal clients incredibly well, perfectly capture your personality, and get it done right.
And if you'll have me, I'd love to be that expert for you.
You know what they say: you can't see the forest for the trees.
Technical aspects of website copywriting (like user experience, SEO, and skimmability) aside - writing about yourself and your own business is HARD. You’re so close to it that you can’t tell what’s obvious and what needs to be explained, what’s compelling and what’s just noise.
Frequently Asked Questions
How long will our project take?
From start to finish, website copywriting services take about 3 weeks - but I happily stay on call during the design phase to support your website designer (or you, if you DIY).
Will you also design my website after writing?
If a semi-custom/template customization (I'll help you choose a template, ofc) makes sense for your business, I'm happy to add design to your project. If you're looking for a custom design or a platform outside of Showit, I'm ready with the absolute best designer recommendations!
Do you offer payment plans?
Happy to! My default payment plan is three equal payments (when you book, when we start, and when you get your first draft) - but I'm happy to discuss more options on our call.
How do you make sure my copy sounds like me?
It's a mix of skill, experience, and detailed observation! You'll fill out a website copy questionnaire that gives us a starting point - but I also pay close attention to how you speak on socials, in our calls, and what your clients say about you. I've written everything from published research articles to polished websites for national corporations to casual small business sites that use "fuck!" in the most on-brand way - whatever your tone is, I'll nail it.
