Project Scope:
- Website copywriting
- Sales page copywriting
- Lead magnet & email sequence copywriting
- Digital product development & copywriting
The Client
Jessica Harris is a business coach for therapists who specializes in helping therapists transition their private practices away from an insurance-based model (and focusing on cash-pay clients instead).
After building two multi-six-figure businesses from the ground up (her private practice and her business coaching firm, Empowering Therapists), Jessica reached out for help with increasing her sales and closing rates through website & sales page copy…
…and this rapidly (and happily) turned into the biggest and most extensive project I’ve ever written, and I enjoyed *every* deliverable.
The Blueprint & Deliverables
When I tell you that my literal dream is deep-diving projects like this, where I get to touch *every* aspect of a client’s website marketing strategy… know that I literally had a dream during this project about how much fun I was having writing it.
The Sales Page That Helped Bring In $7,000 – $14,000 More Per Month
Jessica Harris is a business coach for therapists who want to step out of the insurance grind and into a sustainable, private pay practice. After building two multi–six–figure businesses of her own, Jessica knew her program worked (and had dozens of case studies to prove it) — but her website and sales copy weren’t pulling their weight.
Jess has an extremely loyal community, but conversions into her program lagged behind. Therapists were interested in her signature offer, the Therapist Private Pay Accelerator, but too many left her sales page with questions unanswered – and Jess had reached the point where DIY copy tweaks weren’t moving the needle.
Jess’s team was also relying completely on 1:1 sales calls to close new student deals – which is a LOT of pressure for team members to take on, and hard for potential clients to understand (since most of the information they receive about an offer is verbal, and they don’t have time to process it before asking questions).
Together, we rebuilt her messaging and sales pathway with copy designed to connect with therapists’ real pain points — from constant content burnout to the fear that wanting more money meant they were “selfish” in their work.
Within just 2–3 months of launching her new website and sales page, Jessica was booking an average of 1–2 more Accelerator students per month – which doesn’t sound like many, but for a $7,500 high–ticket program, that added up to an extra $7,500–$15,000 in consistent monthly income — without more hustle, more ads, or more hours.
Hear It From Jess:
“Amy has written the most incredible copy for my website and offers and funnels and I am forever grateful for her. I feel so much more excited to share my stuff with people knowing how much more
Amy is such a great communicator, and really took the time to get to know my business so that she could write exactly what I need and what would relate to my clients – I’d recommend her to anyone!”
Design Credit
Sierra of Sierra Creative, on Squarespace
