Never in my whole entire life have I been as excited to receive an inquiry as I was Casey’s – we’ve been Internet Friends™ for months, have kids the same age, and she’s a go-to referral for me when my clients need a refined, organic brand or custom Showit website…
And I about flipped out of my chair when I saw her email come in. (Actually, first I saw her DM that said “When you get my inquiry, that really is me and I can’t wait to talk”)
About The Project
Casey wanted to outsource her website copy not only because she felt overwhelmed with the number of jobs she had within her own business, but because she felt like she could never get her copy actually done, get it quite right, or get it to effectively convey what she needed and wanted.
She also decided this was the perfect time because she was embarking on a major rebrand (from Casey Kuhr Design Co to Lulo Creative Studio), which meant new designs and a new site (and me, ofc)!
About The Client
Casey Kuhr is a brand and website designer for naptime hustlers & game changers who want their business to look and feel as good as they did starting it.
Her design style is refined, earthy, and organic (seriously, her patterns are actually to die for), and whether she’s creating for a medspa, a preschool, or a fitness studio – Casey nails it every damn time.
Favorite Moments
Okay, they're obviously all my favorite moment –
And the cherry on top was getting to pair her brand voice with her target audience with her portfolio.
As a copywriter who literally used to be a website designer, I wireframe (mock up) all of my website copy to make it easier for whoever's designing to get their job done –
And between Casey's design skills and vast portfolio (that I literally stalked for copy inspiration), the final effect is 🤌🤌🤌
But if I got to be honest about picking favorites? It would be Casey's About page, where we honed in on how her clients want to build a business so that they can live the lives they want, not just for the sake of building it.
The Quote
“Amy is THE BEST and SO GOOD at what she does. I cannot say enough good things about her as a human and as a copywriter. Her process is thorough and efficient, and she goes above and beyond to get to know you, your business and your story so that she can write you bomb-ass copy that sounds like you and effectively says the things you need it to say.
She’s the QUEEN of detail and doesn’t just hand over your copy and leave; she’s there to support you with whatever you need after and will constantly be cheering you on. She really is such a gem and anyone would be lucky to have her words on their site.”
Website Credit
Obviously, Casey designed her own website (and absolutely crushed it) – you can stalk through at lulocreativestudio.com!
