If you've met me, it shouldn't surprise you at all that – beyond writing copy that helps my clients make money – my favorite part of my job is the people.
Which is why it's no surprise that Hope and I clicked immediately on our discovery call – not only is she a delight to talk to, her enthusiasm for her work shines through every time it comes up (and she gives “cool college professor”, which is always a plus in my eyes).
(She's also a friend of a friend, which means that we were immediate friends, too)
When Hope started sharing her vision for her new website, my jaw dropped to the floor –
Because while my whole entire thing is figuring and communicating what's unique about each of my clients' businesses and offers… Hope is doing things that literally no one else is.
And now, she has a website and messaging that makes sure people know it.
Project Scope
- Website copywriting
- Course sales page
- Search engine optimization (SEO)
- Email sequences & launch copy
From Plateaued Enrollment To Booked Out Cohorts
Hope spent months creating the Infant Feeding Counselor® course – the first of its kind in giving aspiring lactation consultants the specific education they need, all in one place. During each course launch, she found herself frustrated by how often she had to post on social media and reply to questions from potential students – and never filled a cohort, despite her expertise and strong social media community.
It felt like she had everything in place – the curriculum, the student reviews, the community support – but the sales still weren’t following.
She had already tried launching and tweaking her site several times, but nothing seemed to shift enrollment. And because her work is in lactation and education — not a “money-making” niche — it was easy to assume that modest revenue was just part of the deal.
After refining her messaging and building a clear sales pathway with strategic copy across her website, course sales page, email sequences, and launch materials, Hope successfully filled three consecutive cohorts of her course – turning her once-stalled enrollment into consistent, reliable revenue. Now, she has students finding her on Google, selling themselves on her course, and enrolling on the spot – with less back-and-forth and lead generation efforts on Hope's part.
After updating her website with keyword-rich copy, Hope is getting 3x the traffic from Google.
Thanks to an SEO-forward copywriting strategy, she’s showing up in more searches, attracting the right kind of visitors, and building consistent visibility without having to constantly push on social media.
Visit Hope's Website
You can read through Hope's entire website at feeding-families.com.
Design Credit
Funny story – in addition to writing Hope's website, I also designed it! And now, as a website copywriter with a background in website design, I focus on writing highly-relatable, high-converting website copy that also looks good on your website. For more information and to work with me, click here!
