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The Skip The Stuck!™ Website Copy Template For Project-Based Businesses

If your main offer takes the form of a larger, onetime project (whether or not you offer ongoing services, too), THIS is the copy template you need to write your entire website in record time, without sounding like a carbon copy of your competitors (or a ChatGPT clone). 

$197

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This template is perfect for...

Wedding Professionals
Event Planners
Photographers

Brand & Web Designers
Systems Specialists
SEO Specialists

  • A complete website copy template with every section & page you need to convert clients
  • The simplest target audience workbook to help you nail down the details of who you're talking to and how to make them listen
  • A start-to-finish checklist for writing and editing your copy
  • A quick, easy-to-use tutorial for making your copy more relatable & conversational

Page List

Page List

  • Home
  • About
  • Services Overview
  • Single Service Page
  • Contact
  • Error/404
  • Freebie/Lead Magnet
  • Newsletter/Subscribe
  • Portfolio
  • Blog Feed
  • Blog Sidebar
  • Favorites/Resources

How It Works

01

Check out, get instant access to your Skip The Stuck!™ template, and breathe a huge sigh of relief that you're about to get rid of your website confusion for good.

02

Write your website using the included messaging worksheet, lesson on how to write actually good copy, and — of course — your template.

03

Add your new copy to your website, press "publish," and finally feel confident sending people to your site knowing that your copy does all the talking (and convincing!) for you.

This template will help you communicate your personality and sell your project-based offer on repeat.

Whether you work with your clients once, or offer an ongoing retainer after an initial project: this copy template is perfect for you if the entry point into your business is a high-ticket, project-style offer.

Your offers require a large upfront commitment — so this version of the Skip The Stuck!™ template will help you go even deeper with your copy, show exactly how well you understand your clients, and give them proof that you're their new solution.

here's how

A portfolio page that goes beyond the basic "here's some screenshots of my work!" and helps readers envision themselves inside of your offers

A services page (or pages) that make it easy for readers to understand their options without getting overwhelmed

Pages and sections that work together to guide people to your inquiries, instead of sending them on a wild goose chase for information

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Need your copy quickly (because it's due to your designer, or you're just that done with your website)

Have a good understanding what your target audience wants out of your offers, and what gets them excited to buy

Don't mind the actual writing part, as long as someone shows you what to put where

Want your copy to be done well, and don't want or need to learn the specifics of what makes copy work

A copy template is right for you if you...

Need more help deciding?

Aren't really sure how to talk to your audience or what your "thing" actually is

Have struggled with the feeling that you can never get your website "right," despite trying on repeat

Want help and reassurance as you write, plus someone who can answer questions

If this is you, try Cook Your Copy, my four-week done-with-you website copywriting experience!

A template might *not* for you if you...

Don't want to write it alone? You don't have to.

If you want or need to write your own copy, but also want a sounding board and support along the way, you're going to be obsessed with Cook Your Copy. You'll get access to all three Skip The Stuck!™ website copy templates, detailed messaging and copywriting tutorials, the Search Party SEO mini-workshop, and four weeks of unlimited Slack support from me!

Learn More
Will this template help me figure out my target audience and how to talk to them? +

This template includes a quick messaging worksheet to help you get that information in one place, and it can help you think through the foundations for your copywriting — but you'll need to know your audience well in order to get the most out of your template!

If you need more help with that, Camp Cornerstone (my done-with-you copywriting program) is a better fit.

What do I need to use this template? +

Nothing but the Internet & access to Google Docs! After you buy, you'll receive instant access to the template (a Google Doc that you'll copy into your own account) and the tutorial library that comes with it.

Is there any 1:1 support included? +

There is not — if 1:1 support is what you're looking for, check out my done-with-you copywriting option! You'll still get access to the full line of Skip The Stuck!™ website copywriting templates — but you'll also get in-depth video tutorials, six weeks of 1:1 Slack support for questions, and unlimited materials reviews.

I'm a website designer — can I use this template with clients? +

You're welcome to buy a template for your own use, but cannot share it with clients without commercial licensing. Email me at amy@hellococreative.com for details!

Will this help me write the sales page for my course, membership, or other scalable offer? +

No – this template focuses primarily on the "core" pages of your website (scroll up for the full page list).

Will this template help me with SEO? +

The template does not come with specific SEO education – but you'll be given the option to add access to Search Party, my SEO keyword mini-workshop with Comma Mama Co. when you check out!

How do I know which version of the Skip The Stuck!™ template I need? +

Each one is tailored towards your MAIN offer: project-based (you mostly work with people in a "start to finish" capacity, like website designers or wedding planners), session-based (people book you by appointment, like therapists or dietitians), or retainer-based (people hire you for a long-term, monthly basis, like bookkeepers and virtual assistants).

Each template has similar sections and will help you write a completely conversion-focused website — but the specific sections in which you talk about your services and structure are customized to how you actually should do those things, based on your offer suite.

Email me at amy@hellococreative.com for help choosing!

Frequently Asked Questions