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The Skip The Stuck!™ Website Copy Template For Retainer-Based Businesses

If you support clients on a monthly basis through ongoing services, THIS is the copy template you need to explain exactly why they need your support for the long term.

$197

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This template is perfect for...

OBMs
Social Media Managers
Marketing Managers

Accountants
Bookkeepers
Virtual Assistants

  • A complete website copy template with every section & page you need to convert clients
  • The simplest target audience workbook to help you nail down the details of who you're talking to and how to make them listen
  • A start-to-finish checklist for writing and editing your copy
  • A quick, easy-to-use tutorial for making your copy more relatable & conversational

Page List

Page List

  • Home
  • About
  • Single Service Page
  • Contact
  • Error/404
  • Freebie/Lead Magnet
  • Newsletter/Subscribe
  • Blog Feed
  • Blog Sidebar
  • Favorites/Resources

How It Works

01

Check out, get instant access to your Skip The Stuck!™ template, and breathe a huge sigh of relief that you're about to get rid of your website confusion for good.

02

Write your website using the included messaging worksheet, lesson on how to write actually good copy, and — of course — your template.

03

Add your new copy to your website, press "publish," and finally feel confident sending people to your site knowing that your copy does all the talking (and convincing!) for you.

Your website needs to build so much trust that people want you in their lives for the long run — and now, it will.

Because your retainer-based business thrives on client loyalty and repeat business, it's not enough to just "get people onto a discovery call" — they need to envision you as part of their lives or businesses on a regular basis.

This template will help you build the trust they need to both invest up front and to stick with you, because they believe in what you do and stand for from the very first click.

here's how

Services pages that make it easy to explain your tiered packages and options


An About page that positions you as an easy-to-talk-to expert


A Contact page that encourages the actual action (booking a call or just getting started)

Buy Now

Need your copy quickly (for your designer, your launch, or your sanity)

Have a good understanding what your target audience wants, and what gets them excited to buy

Don't mind the actual writing part, as long as someone shows you what to put where

Don't want or need to learn why copy works (but still want AND need copy that does)

A copy template is right for you if you...

Need more help deciding?

Aren't really sure how to talk to your audience or what your "thing" actually is

Have struggled with the feeling that you can never get your website "right," despite trying on repeat

Have multiple complicated offers to untangle (and aren't sure how)

Don't have time or don't actually want to write your own copy (let me do it for you!)

A template might *not* for you if you...

Will this template help me figure out my target audience and how to talk to them? +

This template includes a quick messaging worksheet to help you get that information in one place, and it can help you think through the foundations for your copywriting — but you'll need to know your audience well in order to get the most out of your template!

If you need more help with that, Camp Cornerstone (my done-with-you copywriting program) is a better fit.

What do I need to use this template? +

Nothing but the Internet & access to Google Docs! After you buy, you'll receive instant access to the template (a Google Doc that you'll copy into your own account) and the tutorial library that comes with it.

Is there any 1:1 support included? +

When you buy a copy template, you'll also get the link to purchase a website copy audit to use when you're done! I'll go through your entire draft and give you suggestions and edits, plus answer any questions you have over email for 7 days after I send your audit — so you can be 100% confident your copy is perfect.

I'm a website designer — can I use this template with clients? +

Nope! This template is for direct purchase and use only, but I still have the solution for you. Meet Scope Blend, the commercial copy template and resource set that will make sure you never get late (or bad) copy from clients again.

Will this help me write the sales page for my course, membership, or other scalable offer? +

No – this template focuses primarily on the "core" pages of your website (scroll up for the full page list).

Will this template help me with SEO? +

The template does not come with specific SEO education – but you'll be given the option to add access to Search Party, my SEO keyword mini-workshop with Comma Mama Co. when you check out!

How do I know which version of the Skip The Stuck!™ template I need? +

Each one is tailored towards your MAIN offer: project-based (you mostly work with people in a "start to finish" capacity, like website designers or wedding planners), session-based (people book you by appointment, like therapists or dietitians), or retainer-based (people hire you for a long-term, monthly basis, like bookkeepers and virtual assistants).

Each template has similar sections and will help you write a completely conversion-focused website — but the specific sections in which you talk about your services and structure are customized to how you actually should do those things, based on your offer suite.

Email me at amy@hellococreative.com for help choosing!

Frequently Asked Questions