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The Skip The Stuck!™ Website Copy Template For Session-Based Businesses

If your offers are sold in appointments, sessions, or meetings (think: consulting, healthcare, coaching, etc), this template will help you explain your services on your website, while inviting your audience to lean in, listen, and actually book.

$197

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This template is perfect for...

Personal Trainers
Coaches
Consultants

Dietitians/Nutritionists
Therapists
Physical Therapists

  • A complete website copy template with every section & page you need to convert clients
  • The simplest target audience workbook to help you nail down the details of who you're talking to and how to make them listen
  • A start-to-finish checklist for writing and editing your copy
  • A quick, easy-to-use tutorial for making your copy more relatable & conversational

Page List

Page List

  • Home
  • About
  • Single Service Page
  • Contact
  • Error/404
  • Freebie/Lead Magnet
  • Newsletter/Subscribe
  • Blog Feed
  • Blog Sidebar
  • Favorites/Resources

How It Works

01

Check out, get instant access to your Skip The Stuck!™ template, and breathe a huge sigh of relief that you're about to get rid of your website confusion for good.

02

Write your website using the included messaging worksheet, lesson on how to write actually good copy, and — of course — your template.

03

Add your new copy to your website, press "publish," and finally feel confident sending people to your site knowing that your copy does all the talking (and convincing!) for you.

This template will help you communicate your personality and sell your session-based offer on repeat.

If you want to work with loyal repeat clients, it's not enough to aim for simply getting them on a discovery call or initial session and "doing the rest from there."

When your website gets people excited about what you do and how you work, you don't have to continually sell in your sessions — and you can focus on building rapport and a relationship instead.

here's how

Clear-cut services pages that explain your offer, how it works, and why people need it


An About page that makes it easy to sound like an actual person — not just a scrapbooked copy of your résumé

A complete website structure that guides potential clients from just clicked to when's your next opening?!

Buy Now

Need your copy quickly (for your designer, your launch, or your sanity)

Have a good understanding what your target audience wants, and what gets them excited to buy

Don't mind the actual writing part, as long as someone shows you what to put where

Don't want or need to learn why copy works (but still want AND need copy that does)

A copy template is right for you if you...

Need more help deciding?

Aren't really sure how to talk to your audience or what your "thing" actually is

Have struggled with the feeling that you can never get your website "right," despite trying on repeat

Have multiple complicated offers to untangle (and aren't sure how)

Don't have time or don't actually want to write your own copy (let me do it for you!)

A template might *not* for you if you...

Will this template help me figure out my target audience and how to talk to them? +

This template includes a quick messaging worksheet to help you get that information in one place, and it can help you think through the foundations for your copywriting — but you'll need to know your audience well in order to get the most out of your template!

If you need more help with that, Camp Cornerstone (my done-with-you copywriting program) is a better fit.

What do I need to use this template? +

Nothing but the Internet & access to Google Docs! After you buy, you'll receive instant access to the template (a Google Doc that you'll copy into your own account) and the tutorial library that comes with it.

Is there any 1:1 support included? +

When you buy a copy template, you'll also get the link to purchase a website copy audit to use when you're done! I'll go through your entire draft and give you suggestions and edits, plus answer any questions you have over email for 7 days after I send your audit — so you can be 100% confident your copy is perfect.

I'm a website designer — can I use this template with clients? +

Nope! This template is for direct purchase and use only, but I still have the solution for you. Meet Scope Blend, the commercial copy template and resource set that will make sure you never get late (or bad) copy from clients again.

Will this help me write the sales page for my course, membership, or other scalable offer? +

No – this template focuses primarily on the "core" pages of your website (scroll up for the full page list).

Will this template help me with SEO? +

The template does not come with specific SEO education – but you'll be given the option to add access to Search Party, my SEO keyword mini-workshop with Comma Mama Co. when you check out!

How do I know which version of the Skip The Stuck!™ template I need? +

Each one is tailored towards your MAIN offer: project-based (you mostly work with people in a "start to finish" capacity, like website designers or wedding planners), session-based (people book you by appointment, like therapists or dietitians), or retainer-based (people hire you for a long-term, monthly basis, like bookkeepers and virtual assistants).

Each template has similar sections and will help you write a completely conversion-focused website — but the specific sections in which you talk about your services and structure are customized to how you actually should do those things, based on your offer suite.

Email me at amy@hellococreative.com for help choosing!

Frequently Asked Questions