- Clients that don’t get or respect how you do things
- Feeling like your income relies on your ability to post juuuuust the right thing, ALL the time
- Discovery calls that turn into free coaching instead of a paying client
- Saying “...sure!” to every single request for a custom package, discount, or crossed boundary — because your copy doesn’t convey confidence & set expectations
- Price points you know are too low, but can’t justify raising (yet)
When it comes to your website copy,
If you settle for “Oh well, it’s probably okay!” you're going to keep settling.
Settling for...
Homepage
Your homepage shouldn't just make a first impression — it should make a lasting impression that instills confidence in your expertise.
About Page
Your About page needs to sell your readers on YOU and your specific approach — we can do better than recreating your résumé. 😉
Services Page
Your Services page isn't just where people learn about your offers, it's where they start to need them (or at least, it should be).
Contact Page
With a conversion-optimized Contact page, your readers will turn into aligned inquiries (instead of just lurking and leaving).
We can always add more in the future, but an unpublished, outdated website is costing you clients now. The Simplified Site was designed to make it as easy as possible to get your copy done (and done right), so you don't get passed over by clients while you're telling people "just ignore my site; I'm working on it!"
Your website only needs four core pages to win over more clients.
Just one month after launching her Simplified Site website copy, web designer Laura Messick had 3 new inquiries and her first $10,000 revenue month!
"Getting those solid core four pages in place is SO crucial and felt more bite-sized and attainable! Before you redesign your website, you need Amy to write the words that go on it! I can’t say enough good things about working with her. Everything was 10/10, no notes. On discovery calls with ideal clients, I’ve had many of them say 'it felt like you were talking to ME on your website' and isn’t that the whole point??"
Laura Messick
No more stressing over your site, okay?
If you’re great at what you do, but don’t know how to explain it or convince people to want it, I’ve got you covered.
I’ll take care of everything — from embodying your brand voice to researching your audience — and hand you a completed draft that does the selling for you, without any of the fluff or back-and-forth you absolutely don’t need.
The Simplified Site
Everything you'll get with
Website Strategy & Market Research
Includes website copy workbook, project kickoff call, detailed market research, and review of your past client testimonials and quotes, so we know exactly how to talk about your offers and make people want them.
4 Pages Of Refreshingly Relatable Website Copy
Inside The Simplified Site, we’ll get the copy for your non-negotiable pages (Home, About, Services, and Contact) done right.
Design-Ready Drafts
Each page is wireframed (pre-formatted) to make design easy. We’ll do one round of revisions before your draft is ready for you to design, or for me to hand off to your designer!
Pre-Launch Proofread
Before you take your site live, you can send it to me for a second set of eyes — where I’ll make sure everything’s perfect, down to the last Oxford comma.
^
Want a peek at the brands I've written for lately?
Women's Health dietitians
play therapists
Course Creators
Business Coaches
Career Consultants
Financial Planners
Bookkeepers
eating Disorder Dietitians
Lactation Consultants
Email Marketing Specialists
Brand & Website Designers
Cybersecurity Experts
Packaging Designers
Fractional Financial Controllers
Social Media Managers
Cooking Instructors
Public Speakers
Healthcare Educators
Your website is in the best of hands with me.
*places hand on kindle, makes a solemn vow*
As a website copywriter with a background in website design, a deep understanding of how people actually USE websites, and an actual inability to sleep if something isn't done RIGHT - I've got your copy covered, and I can't wait to collaborate with you.
^
BEFORE The Simplified Site, your client-getting process looks like...
Trying to call your people to action in every post, only to wonder why more of the RIGHT people aren't taking the next step with you.
Having to explain (and re-explain) what's included in your packages, how to get started, what to expect, and and the payment plan vibes... plus accidentally forgetting a detail here and there that lead to awkward "I forgot to tell you!" moments later.
Feeling like you've been called as a surprise witness at your own trial on discovery calls, and having to justify every. single. thing about your work and the process.
Occasionally booking a dream client and wishing everybody was like this - then chalking it up to a fluke, because there's no way to actually clone them...right?
Only seeing a return on your marketing efforts when you're putting in active effort and posting constantly (which is getting old realllll fast).
BEFORE The Simplified Site, your client-getting process looks like...
Knowing you can take a break every once in a while, because your website is continuing to get you found & booked whether or not you're posting constantly, OR
Having more time to chase down ideas for new offers, content, and improvements - for the same reason (in case you, like me, are bad at taking breaks)
Feeling completely comfortable and in your element on discovery calls with the knowledge that people already get the vibes, and a hard sell isn't required
Booking clients you love, at the prices you set, with the boundaries YOU want to hold - because they're invested in working with you and you only, and happy to follow your lead
Honestly, just having more FUN in your business! You'd be surprised at how much creativity and enthusiasm my clients rediscover once their website is off of their Worry List (they certainly were).
And while I don't know who "they" are (nor am I outdoorsy by nature), I have to agree.
Sometimes, you NEED to pull in an expert who can get to know you and your ideal clients incredibly well, perfectly capture your personality, and get it done right.
And if you'll have me, I'd love to be that expert for you.
You know what they say: you can't see the forest for the trees.
Technical aspects of website copywriting (like user experience, SEO, and skimmability) aside - writing about yourself and your own business is HARD. You’re so close to it that you can’t tell what’s obvious and what needs to be explained, what’s compelling and what’s just noise.
