Unfortunately, I’m the kind of person that will yell day and night about making your business work for you and then forget to ever reflect on my own business and if it’s really working for ME…but after getting diagnosed with a chronic vestibular disorder and hiring an OBM who challenges me on things like my claims that “that’ll only take me 5 minutes!” I realized it was time for a bigger change.
Cook Your Copy, my done-with-you website copywriting program, is turning into a supported course and re-launching January 2027, and I cannot WAIT for all the ways in which the curriculum and structure shifts are going to make things even better for students. (And also me, because there’s nothing that makes me allergic to blue light & my iMac faster than an impending vestibular migraine!!!)
Signs Your Offer Is Hurting Your Business
When I first started talking to my OBM and a few business colleagues about whether or not I wanted to keep offering Cook Your Copy, I genuinely DID NOT KNOW the answer.
On paper, it was an “easy” offer to deliver. Someone bought the program. They logged in. They went through some curriculum on their own. They were added to a Slack channel with me, and they had my unlimited support for 6 full weeks while they wrote.
But what I found (and I’ll swear up and down that this is why fucking around and finding out is sometimes the only way) is that nothing about delivering this support felt easy to me.
I felt a constant pull to be checking Slack every single day, even on my “days off” (despite the fact that I put my office hours in the program notes).
Logging into requests from multiple people all at varying stages of their copy felt overstimulating — because it was truly done WITH you, I had to keep track of exactly where people were in the process, what they’d done, and what their goals were.
And even though I’m OBSESSED with each and every student that came through the Cook Your Copy program, I got a little anxious when someone new joined — because I knew that navigating 1:1 chat, client projects, my own marketing, and life outside of work felt a little harder every time.
(Which then impacted my enthusiasm for marketing CYC, and in turn, my revenue…the list goes on)
It wasn’t until I said “I think my group program either has to end or change” at the Ordinary Business Summit in September that I actually admitted it to myself — and set out to make Cook Your Copy work for everyone involved.
Restructuring A Program Into A Course
Before writing ANY plans for Cook Your Copy 2.0, I dug back into every single materials review, comment, email, piece of feedback, screenshot, onboarding form, and testimonial for the Cook Your Copy live program.
By far, THE most popular aspect of Cook Your Copy is the support — my inbox is full of quotes like this:
“Amy truly does come alongside you through every step of the way… From her easy to understand and in-depth instructional videos, to the helpful templates, and most of all her kind and responsive feedback — she has thought of absolutely everything to give you all the support you need and more.”
— Rebekah Lindner
“I had honestly been overthinking my website copy for at least a year and a half. Now, it’s done and I’m working on designing my new website! … It’s a gamechanger and the 1:1 support keeps you from getting stuck.”
— Hailey Fackrell
“Just do it if you’re looking for genuine, honest, AND ACTUALLY HELPFUL support during a course.”
— Sydney Walden
Because of that, cutting the support was never on the table. My goal became figuring out how to keep everything students love about it, in a format that doesn’t require me to be glued to a screen.
When I looked closely at what “support” actually means when writing your website copy, I can confidently guess that you’re looking for ways to…
Get answers right when you need them.
The original Cook Your Copy curriculum was robust AF, and it’s becoming even more so with Cook Your Copy 2.0. There are MAJOR themes to where any business owner who cares about their brand (so, you know, you) get stuck, like…
Every review request, question, and Slack thread from the live program is now built into the curriculum, right at the point in the process where students tend to ask it. Which means you get the answer the moment the question pops into your head, instead of whenever I’m back at my desk.
Know whether your copy is working. Every page lesson now includes real examples of what works and what doesn’t (and why), plus a set of “how do I know this is good?” checks you can run on your own writing as you go. You’ll still get a final review of your pages from me (as long as you submit them within 60 days of joining, because at least ½ the benefit of Cook Your Copy was the kick in the ass everyone needed to get it DONE), too!
Have guardrails and space to word vomit. I’m building a co-writing tool trained on the Cook Your Copy method. It won’t write your copy for you (you’d hate the result, trust me), but it does ask the kinds of questions I’d ask in Slack, so you can dig into your own business and find the words that only you could write.
Here’s what I’m changing and what I’m keeping inside Cook Your Copy 2.0:
- While Cook Your Copy will no longer be a done-with-you format with constant Slack access to me, you’ll have access to an entire vault of resources that answer your questions on the spot and make it easy to navigate all of it (whether it’s figuring out why your business is actually different, deciding what to write as a heading, or planning out your pages).
- When you join the Cook Your Copy course, you’ll be able to submit your pages to me for feedback within 60 days of joining, and get a second set of (very experienced) eyes on your copy before publishing it live on your site
- There WILL be an (optional!) AI co-writing option for those of you who like the chat-back-and-forth format! IT WILL NOT WRITE FOR YOU, and I cannot stress that enough (writing sales copy is one of the only skills you need to succeed in online business, and you’re better than forgettable AI slop)
You’ll still get the support that made Cook Your Copy what it is, just in a format you can use at 6am or 11pm or whenever inspiration (or a deadline) strikes…and I get to pour my energy into making that support even better, without a vestibular migraine sending me straight to a dark room.
Join the waitlist and get exclusive bonuses when Cook Your Copy 2.0 launches in January!
