The verdict is in, and I’m guilty.
Guilty of having my most successful year in business ever.
Guilty of hitting my revenue goal.
Guilty of not taking the time to celebrate and appreciate it.
So, as a verified Hoe For A New Year (see also: For A New Journal, New Planner, New Calendar) – I’m finally taking a moment to look back on 2025 and recap everything that went well (plus what didn’t, so you can learn from me)!
Tallying Up 2025
10 sales pages written
At least 10 random deliverables written for continuing clients, like sales email sequences, blog posts, and welcome sequences
6 students welcomed into my spur-of-the moment Messaging Mini group
At least 4 students welcomed into my carefully planned program for writing your entire website & messaging, Camp Cornerstone – and…
One IRL bestie roped into being in a very extra photoshoot for said program
Two large business investments regretted
One kickass bookkeeper absolutely NOT regretted
One podcast started, with
14 podcast episodes published
One workout competition WON
One life- and game-changing business mentorship completed
One Youtube channel launched
18 blog posts published
Two website re-launches (lol @ me saying I was “done forever!” in July and promptly needing to rebrand in November)
One rebrand, paired with one reawakening and a fat dose of grounded-ness and finally feeling like myself in my brand
Personal Notes
Two first plane rides (one for each kid)
One 4th birthday
One 3rd birthday
One 8th anniversary celebrated
Approximately 8 different carousels ridden
One first Disneyland trip
One house paid off (!!!)
What I Learned From 2025
You know, besides that the news is a constant dumpster fire (!) and that humanity will always surprise me in the best AND worst ways!
#1 – You’re responsible for your own balance
I mean, not revolutionary – but this was the first year I FELT this instead of just *thinking* it.
I was chatting with my husband the other day about how neither of us feel like our to-do lists ever run out. It’s exhausting. It just doesn’t end.
And somewhere in the middle of it, I realized that because it doesn’t end, we can either use that as an excuse to never do anything fun for ourselves, ORRRR we can actively set up the systems and boundaries that we need to live our damn lives in the middle of it all.
We’re going to spend 2025 choosing the latter.
#2 – I am still…not that good about spending
As a decisive, impulsive buyer – I’m fairly easy to talk into certain investments. It’s more evident in my personal life and spending (oops!), and for business investments it *usually* works out (I joined Sara’s mentorship on a whim and it quite literally paid off) – but I did make two large business investments this year that I wouldn’t repeat.
One was a business coaching experience that wasn’t what I expected, and one a system/program situation promising to keep me more organized that didn’t resonate with my actual brain – and I did about 5 minutes of “research” for each, so I can’t even be mad that they didn’t work out! But I AM committing to being a more critical consumer in 2026.
#3 – I’m good at what I do
I added several disclaimers to this at first so I didn’t seem braggy – but isn’t that the point? To brag on yourself a little? I’ve had SO MANY cool client wins from copywriting projects this year (better Google rankings, insanely increased revenue, etc) and I’ve also focused more on collecting that information and keeping up with their success. It’s been EVERYTHING to get to watch it play out for them and know that I was part of it.
#4 – The gym is fun?!
This year, I became one of those bootcamp girls – and I can honestly say I get the hype. I don’t talk much about it on my business account because, well, business – but I’ve worked out an average of 4-5x/week ALL YEAR, it’s totaled up to 220+ workouts.
TWO HUNDRED AND TWENTY workouts.
I don’t even… okay. Apparently I really AM one of those girls.
And I also entered and won (!) one of my gym’s workout competitions (kind of like a really laid-back Hyrox) so that was cool.
#5 – I’m an action-taker
Which I knew, but apparently it’s a thing I’m now known for on the Internet if my friends and comments and tags are accurate. I just don’t see the need to wait for a month if I can execute an idea in a day, okay!
Honestly? This was my best year in a while, and I’m VERY curious to see what comes of 2026 – but you’ll have to check out my 2026 Page One post for that 👀
